SEO guide for small businesses

The ultimate SEO guide for small businesses

 

For small businesses, SEO is about getting as many of the users, who are the most likely to buy their products and services, off the unpaid results of search engines like Google and into their website or store. This is also a key objective for larger businesses, but their...

 

How to create the perfect style guide for your website

Web style guides – a detailed design concept for your website

 

Fixed guidelines about design and branding are essential for a professional and serious web presence. Companies usually outline these in what’s known as a style guide. These serve as outlines for web designers and editors, and have the aim of presenting companies or institutions...

 

iCloud with a custom domain

How to use iCloud with a custom email domain

 

The new premium subscription iCloud+ gives users the opportunity to use Apple’s popular cloud service with additional features. Among other things, the paid membership allows you to link the iCloud with your personal domain to send emails in the usual Apple environment using a...

 

Types of domain

What are the different types of domains?

 

When discussing web addresses, you’ll often come across terms like top-level domain, second-level domain, sub domain, ccTLD (country code top-level domains), and gTLD (generic top-level domains). What do all these different domain types mean and how many domain endings even...

 

What is dropshipping?

What is dropshipping?

 

Dropshipping is an e-commerce business model that allows an online shop to sell items without having to stock or ship them itself. Instead, deliveries are made via a wholesaler or directly via the manufacturer. In this article, we will go over how this type of collaboration comes...

 

How much does a domain cost?

How much does a domain name cost? Tips for planning your budget

 

Whether professional or private, you can gain awareness with your own website. However, in many cases this comes at a price. Besides hosting and web design you also have to consider your Internet address – your domain. But how much does a domain name cost? Find out what factors...

 

Promote your website

Promoting your website: crash course for beginners

 

There are well over one billion websites worldwide. If you’re a newcomer and want to improve your online presence, you need a well-thought-out strategy and a lot of patience. But solid online marketing efforts can give a website the desired reach. From SEM, to display, to mobile:...

 

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.

Optimise your online shop: improve your Google ranking with SEO

With a little search engine optimisation (SEO), online retailers can greatly increase their reach —optimising your online shop for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your store will be listed higher in the Google search results in no time.

Search engine optimisation from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimisation, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimisation (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.  

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimisation and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimise strategic aspects of their websites, thereby gaining more visitors and enhancing their web...

Gain your customers’ trust with a trust seal

If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.

Web app of the week: WhatTheFont

The WhatTheFont tool from MyFonts allows you to find the web fonts you love. The latest winner of our ‘Web App of the Week’ series, this free tool identifies typefaces based on the nuances in their own, unique designs. All you need is a screenshot of some sample text; WhatTheFont does the rest for you.

Exclusive new top-level domains: background and examples

The options for new web addresses with the traditional domain endings like .com, .org, or .net are all but exhausted. Often, companies have to be either very creative or prepared to part with a lot of money in order to land an internet address that really represents their identity and values. These new top-level domains are designed to improve this situation and revolutionize the World Wide Web’s...

Good customer service ensures long term success

Acquiring new customers is an important matter for every online shop owner, but it can be time-consuming and expensive. So it makes sense to try to keep existing customers long term and encourage them to continue buying from your site. How can you make use of resources to help extend the customer lifecycle?


Own your online success
IONOS takes care of your online challenges
Create your website with the perfect domain and the UK's fastest hosting!