Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

.eu domains and Brexit: What will happen?

EU domain names and Brexit: Will your domain name be revoked?

 

As of the UK’s withdrawal date from the European Union, individuals and businesses owning a .eu domain will face the risk of it being revoked should they fail to have an EU address. Read more about the European Commission’s communication and the steps to follow in order to...

 

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

 

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to...

 

Upload filters

Upload filters: a danger to free internet content?

 

The planned redesign of EU copyright law includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of publishers,...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress Gutenberg

WordPress Gutenberg: What does the new editor do?

 

The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block....

 

Comparing the best online backup services

Many people use several devices and have data stored on them. What should you do if your data carrier fails or the data gets lost? Backing up data is extremely important and an online backup makes perfect sense. By doing this, you don’t risk losing your important files due to a system crash or criminal activitiy. What is the best option? Here is a comparison of online backup service providers.

What is behind the term SMTP relay?

Server, service, protocol, or process? The definition of the term “STM relay” has fueled raging debate on the internet. What exactly are “smarthosts” and “open mail relays” in this context? Where do you get an “SMTP relay server” – and what do you need it for? The answers are simpler than expected and we will provide additional clues to better understand the subject of sending e-mails. Everything...

Outlook: how to change your password for mail accounts, data files, and in the web app

Microsoft Outlook is one of the most popular client solutions for retrieving and managing e-mails. Using the software, multiple e-mail accounts can be easily combined and controlled through one interface. For this purpose, Outlook only needs information about the corresponding mail server and the respective log-in data. If you change these, you only have to adjust them in the client settings. But...

WinZip alternatives: the best programs at a glance

Those seeking a powerful file archiver often fall back on WinZip. The tool allows users to quickly and easily compress files into archives or read already compressed data. WinZip also offers other useful features, which are available for a fee as soon as you’ve completed your trial period. However, if you don’t want to pay for file compression, there are various free WinZip alternatives to take...

What do you do when your Outlook search function is not working?

Microsoft Outlook is one of the most frequently used e-mail programs worldwide. It’s unsurprising then that there are a multitude of approaches to solving its everyday problems. Especially when it comes to e-mail traffic, it can be annoying when Outlook search suddenly stops working. Restarting the program or PC is often enough to solve problems with the Outlook search function. But what should...

How do you edit a PDF document?

Intended as read-only, editing a PDF file isn’t always completely straightforward. If you don’t have the original file, you need a programme to help you edit. Free or paid, online or offline: the internet offers a variety of alternatives. Although not all editors function in the same way. Here’s an introductory overview of the various applications out there and how to use them.

Creating an e-mail signature – a step-by-step guide

Why bother creating an elaborate greeting at the end of an e-mail when you could simply let your e-mail program do the work for you? E-mail signatures have been a practical way to save time and provide the recipient with important information such as telephone number or homepage for a long time, and not just in office life. Links and images can even be seamlessly added in many cases. But how are...

Practical functions in Excel: COUNTIF explained

What is COUNTIF? With Excel, Microsoft provides a helpful spreadsheet program. The application combines numerous functions – most of which many users are unaware of. It therefore makes all the more sense to learn more about it and use the program for more than just creating tables. The COUNTIF function helps you create statistics, for example. We explain clearly how to use COUNTIF correctly in...

YouTube Stories: The video platform now offers a Story function

In order to remain at the forefront of the social media world, even pioneers like YouTube must be guided by younger competition from time to time. Youtube has therefore decided to introduce another communication channel in addition to the Community feature. Like Snapchat and Instagram, the video platform now has a Story feature that allows you to share short videos with your followers. Originally...

Thumbnails – little pictures, lots of power

Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?