Use customer journey mapping in order keep track of your customer’s behaviour. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimising the buying decision process.
Every company wants to work close to the customer, to focus on the user. However, many companies only use averages and statistics as a basis. This is not how to reach the individual buyer. Personas are different. They are based on real people and reflect the heterogeneity of the target group. What do you have to pay attention to?
The English version of Quora has already established itself as a major question-and-answer portal and has been growing its dynamic community since 2010. Quora is a knowledge portal where users can communicate respectfully with each other. Quora combines the best elements of the social media, question-and-answer site, and discussion communities.
Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...
Only with a secure and stable server can you handle the technical demands for your web project and guarantee its steady operation. Yet which hosting model is the best fit for each project? In our article, we draw a comparison between shared hosting and dedicated hosting in order to illustrate the advantages and disadvantages of both server solutions.
Cloud storage can be used for a variety of functions including sharing photos, collaborating on documents and backing up important files. There are loads of cloud storage solution providers to choose from. In the following article, we will compare two of the longest standing ones out there and their key features. Dropbox vs. Google Drive – which provider should you choose?
Encryption, password protection, access authorisation – there’s no shortage of security features when it comes to PDF files. But what if you’ve protected a file and want to restore your original settings? We’ll show you how to remove a PDF password created with PDF24 Creator and undo the defined user restrictions.
Sellers of e-books and other electronic publications face the same problem as the creators and copyright owners of films, music and software – because the content is digital, it is easy to reproduce and redistribute. To prevent this, commercial ePUBs, PDFs and other files are copy-protected, for example using Adobe Digital Rights Management (DRM). This is where ACSM files come into play.
If you want to send a Word document or prepare it for printing, it’s recommended you know how to save it as a PDF file. This way, you can be sure that the formatting of your document won’t change and that others will not be able to edit it without permission. For simple conversion tasks, the save function in Word is often sufficient. However, there are some dedicated tools which offer a wider...
E-Mail marketing provides a direct and personalised way of delivering the recipient the information they need. With individual newsletters and advertising mails, businesses can achieve a sustainable customer retention whether it involves interested parties, repeat customers, or business partners. The challenge lies in defining the exact target group and offering them interesting and highly...