The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

Buyer personas for optimal targeting

Buyer personas: get to know individual customers better

 

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you've been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

.eu domains and Brexit: What will happen?

EU domain names and Brexit: Will your domain name be revoked?

 

As of the UK’s withdrawal date from the European Union, individuals and businesses owning a .eu domain will face the risk of it being revoked should they fail to have an EU address. Read more about the European Commission’s communication and the steps to follow in order to...

 

Bluetooth: everything you need to know about the popular wireless standard

“Does it have Bluetooth?” This is a question you hear all the time in electronic shops, which is completely understandable, since this small, blue runic symbol has been a defining marker in our digital lives for quite some time, longer than most other wireless technologies. Even conventional kitchen appliances and motorcycle helmets all come with Bluetooth chips. You will find everything you need...

WordPress Gutenberg: What does the new editor do?

The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block. In practice, Gutenberg has been available for some time now and has caused quite a divide. So, what is behind the new...

Content marketing tools

Carrying out a content marketing strategy effectively from start to finish requires sustained, professional, and goal-orientated execution. Many marketers will despair in this huge mountain of challenges. From the research to the monitoring, many different people are involved, and countless tasks need to be divided, scheduled, and then completed. But not to fret – there are many handy content...

Ancillary Copyright for Press Publishers

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet, thereby forcing smaller providers and startups out in favour of large corporations, and limiting information diversity in...

Buyer personas: get to know individual customers better

In online marketing today, one thing matters most: data, data, data. But what use is all this diverse information that you've been collecting and evaluating if you only use it to address a vague group of people? A better way is to identify the individuals behind the data and put the focus on them. Creating concrete buyer personas helps to ensure that your carefully planned-out marketing measures...

Upload filters: a danger to free internet content?

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of publishers, film distributors, and those in the music industry. However, according to various critics, upload filters are not...

Local SEO: how local search engine optimisation works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...

Google Maps alternatives: What map services are there?

People all over the world use navigation apps on a daily basis to look for information and get to destinations safely. Google Maps, the map service by Mountain View’s infamous net giant is the undisputed market leader. It comes preinstalled on Android smartphones and is also used by countless PC users. Nevertheless, concerns about the privacy and objectivity of Google Maps are common. This article...

Embedding Google Maps: API or iFrame?

If you want to embed Google Maps on your website, you have two options: either you can integrate the software using a simple iFrame element and pre-determined HTML code, or you can explore Google Maps APIs, the official programming interface of the online mapping giant. We’ll take you through the benefits of embedding Google Maps and explain the differences between the two integration methods.

Cloud Storage: How does data storage in the cloud work?

Portable storage media such as CDs or USB sticks are still in demand when making backups or transferring files to another device. More and more often however, users also rely on cloud storage solutions that allow data to be outsourced to an external server environment. But what exactly is cloud storage? And how does this storage model offered by various providers work?