Microsoft Exchange 2019

Exchange 2019

 

An update for the mail server: Microsoft has made important improvements to their popular software with Exchange 2019. The focus is now on higher security and improved performance. At the same time, a prominent feature of the previous version has been eliminated. Is it worth...

 

CMS comparison

CMS comparison 2019: The 5 most popular open source systems

 

Range of functions, ease of use, and technical aspects: If you’re searching for the right content management system (CMS) for your website, many factors must be taken into consideration. Worlds lie between a small blog and a huge company website, but sometimes the same system is...

 

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

Markdown: Guide for the simple markup language

Writing online without any knowledge of HTML? With Markdown, that’s no problem. The simple markup language enables you to format texts in CMS, forums or wikis – without any complicated tags. Markdown syntax consists of simple, largely self-explanatory characters. This makes it easy to both read and write. How does Markdown work?

AMQP: Introducing the Advanced Message Queuing Protocol

Many IT departments need communication between various applications to work swiftly and without errors. For example, lost messages or a bottleneck of messages can lead to expensive problems in the financial industry. With the AMQP protocol, problems like these don't occur. How does the Advanced Message Queuing Protocol work?

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

WinZip alternatives: the best programs at a glance

Those seeking a powerful file archiver often fall back on WinZip. The tool allows users to quickly and easily compress files into archives or read already compressed data. WinZip also offers other useful features, which are available for a fee as soon as you’ve completed your trial period. However, if you don’t want to pay for file compression, there are various free WinZip alternatives to take...

Create a ZIP File: compress your files

Send multiple images and videos via email, archive large amounts of data without using too much space, or encrypt confidential documents - you can do all of this by zipping files. We show you how to create a compressed ZIP file in Windows as well as macOS in our step-by-step guide. We also show you how to protect your files with a password if needed. This way, you can manage your storage space...

Lead generation

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Markdown editors for Windows, Mac and Linux

How can you easily format texts for use online and offline? This becomes a piece of cake when you use the markup language Markdown and an editor. With these editors for Linux, Windows and Mac as well as the online editors, you can create Markdown documents and convert them into HTML pages. But what are the best Markdown editors?

What is Exchange Server?

Microsoft Exchange Server is considered the standard solution for business e-mail traffic and computer-supported collaborative work. The software has many different usage models of available and these require purchasing special licenses. We’ll show you the licensing model here and give you an overview of the different functions of the collaborative software.

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

Outlook: free alternatives at a glance

Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. For PC users, Microsoft is practically an essential, but many private users and small businesses often look for alternatives. Luckily, there is a great number of free e-mail programs available for anyone put off by Outlook’s licensing...


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