Social commerce

Social commerce – using social media to increase sales

 

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it...

 

Creating a GIF

Making a GIF: tools for animated graphics and short clips

 

Memes as video clips, snippets from popular shows, animated logos, or banner ads: the practical GIF format has universal appeal, and can be used in many online contexts. GIFs can be found all over the internet, but making a GIF is also a popular option, with the added bonus that...

 

Windows 7: End of Life

Windows 7 end of support: What you need to do?

 

Even years after it was first released, Windows 7 continues to be one of the favourite operating systems worldwide. But with Microsoft announcing the end of its support for Windows 7, many PC users will need to upgrade or look for an alternative. But just because Windows 7 has...

 

Webdesign trends

8 web design trends that are important for 2020

 

In 2020, web designers will, for the most part, continue focusing on what they did in 2019: user-friendliness. Web design trends continue to be shaped by the mobile revolution, which has forced web designers to have a rethink: screens have become smaller and now the internet has...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Dropbox alternatives for file hosting

Cloud storage providers: the best Dropbox alternatives

 

Dropbox is one of the most famous and most successful cloud storage services available. Its success is largely due to its many functions and ease of use. But when it comes to data protection and maximum free online storage space, this popular app isn’t the pick of the bunch....

 

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimisation. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which advert will be displayed. But how does it differ from traditional display...

Mobile SEO: optimise your site for mobile devices

Many businesses invest a lot of time and money into search engine optimisation: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

5 interesting online survey tools compared

When it comes to asking customers and site visitors for feedback, there’s a wide range of free online survey tools at your disposal. These can support you in creating surveys, sending them to your target market, and analysing your results at the end. But which application is the best for your needs? And what tools should you look out for? See our list of 5 prominent online survey tools.

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

Demilitarised zones: internal network protection

Companies hosting their own websites, an online shop, or e-mail inboxes should make sure to separate the corresponding server of these from the local network. This makes it possible to protect devices within the company network from hacker attacks that take place on public networks. Solid protection comes in the form of a demilitarised zone, which separates endangered systems from sensitive...

What is Magento

  • CMS

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

My programme, your programme: copyrighting software

Many developers are now idolised, and with the right idea and snippet of code you could be as successful as most of Hollywood. Musicians and writers often find themselves having to deal with plagiarism, imitators, and free-riders, which is a problem that many developers also face. Their software can easily be stolen and copied. Register your software and you can rest assured that you’re covered if...

Website optimisation – the biggest obstacles

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimise the performance of your website.

The Docker ecosystem: the best Docker tools at a glance

Docker significantly simplified the use of software containers with its efforts at standardisation. The lean container platform is part of a growing ecosystem that provides users a wide range of application options in the realm of software deployments, orchestration of containers, and multi-container applications, as well as continuous integration (CI) and continuous delivery (CD). In this guide,...


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