What do EU cookie laws mean for you?

EU cookie laws and how they affect your business

 

Cookies can be helpful business tools, but they often toe the data protection line dangerously. As a result of this tendency towards uncertainty, the EU has introduced a new cookie policy to protect its users. The new policy makes opt-in procedures compulsory, because the user...

 

What is a QR code?

What is a QR code?

 

What do stamps, tickets, and posters have in common in the 21st century? More than you might think: Many companies now use QR codes on printed items for a variety of purposes. They can be used to quickly read data and execute commands. How does a QR code work? Which QR code...

 

The best Facebook alternatives

What are the best alternatives to Facebook?

 

We once used phone calls and text messages to carry out all our communication, but now our private conversations are largely digitalised and carried out almost entirely online. We write to each other via messenger apps and share photos, thoughts, and feelings on social networks....

 

The best TeamViewer alternatives

Alternatives to TeamViewer

 

You don’t always have to use the market leader – this also applies to remote access. TeamViewer is still the most widely-used solution for remote management and online meetings, but there are numerous alternatives on the market which can be considered. We present some serious...

 

Best Video editing programs

The 7 best video editing programs of 2020: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2020 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

How to identify phishing e-mails and protect your data

Identifying phishing e-mails: the telltale signs at a glance

 

Scammers send out dubious e-mails attempting to obtain sensitive data from internet users every day. This is known as phishing and isn’t just annoying; fraudulent e-mails cost millions each year as internet users fall victim to them. We reveal how to identify phishing e-mails and...

 

Perfect out of office message: Examples and templates

How to create the perfect out of office message

 

The out of office message is a crucial part of email communication in the workplace. If you don’t have access to your email, your contacts will want to know when you’ll be back and whether or not you’ll be represented by someone else in your absence. An out of office reply may be...

 

Bing ads: tutorial for the Microsoft search engine

When it comes to search engine advertising, there are more options than just Google. To increase your own reach, you should also consider using Bing ads. We explain in a step-by-step way how to create ads in Microsoft’s search engine and what special tricks are available to make your search engine marketing successful.

Interactive content: basics, tips, and tools

Successful websites are increasingly characterised by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Create a tar backup: How the archiving works

Regular backups are one of the most important factors of IT security. With Linux systems – which are often the backbone of a webserver – you can very efficiently create backup copies with the program tar. What can the archiving program do? We explain to you how tar functions and what its special features are. So that you’re able to create regular backups with tar in the future, we explain step by...

Keyword planner – using the Google AdWords tool for keyword research

Google provides SEO specialists with some invaluable services for keyword research, with the most important amongst them being the AdWords tool, the Keyword Planner. While the program was originally developed to generate keywords for Google ads, it’s also proved itself to be a useful tool for SEO keyword research – and above all, it can be used for free! So, what are the terms for its use, and how...

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Geo-targeting: the regional optimisation of web content and how it works

Geotargeting is a unique way of directly addressing a target group using its geographical information. Many websites and applications used on mobile devices use the device data in order to locate their users. Knowing an individual user’s location allows website owners and app providers to tailor their content and advertising directly to the user in his or her respective region. But geotargeting...

Branding: how effective are the best-known logos

We are constantly surrounded by company logos: but just how closely do we actually look at these graphics? A study titled ‘Branded in Memory’ has gone ahead and tested this: how well can people draw a well-known logo from memory? Over 150 men and women, young and old, attempted this and in part managed to achieve very good results. The main take away was that basic structure and strong colours are...

Testing-Tools: The best applications for A/B testing

Website optimisation is more than just SEO: throughout your efforts to optimise your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Using MailChimp in WordPress: how it works

MailChimp and WordPress can be combined effectively. With the help of a plugin, you can integrate the registration form for newsletter campaigns directly on your WordPress website – no programming needed. We explain, step-by-step, how to connect MailChimp and WordPress and how to create a registration form.

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualise sets of data. With Google Data Studio, you can summarise data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.


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