Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

.eu domains and Brexit: What will happen?

EU domain names and Brexit: Will your domain name be revoked?

 

As of the UK’s withdrawal date from the European Union, individuals and businesses owning a .eu domain will face the risk of it being revoked should they fail to have an EU address. Read more about the European Commission’s communication and the steps to follow in order to...

 

VerpackG – a guide to German packaging law

VerpackG: The new German Packaging Act of 2019

 

From 2019, a new packaging law will be enforced in Germany, with implications for international sellers who retail to the German market. Any sellers whose goods come in packaging are required to comply with this new law. The purpose of the law is to make competition fairer and to...

 

Upload filters

Upload filters: a danger to free internet content?

 

The planned redesign of EU copyright law includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of publishers,...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress Gutenberg

WordPress Gutenberg: What does the new editor do?

 

The upcoming version 5.0 of WordPress will use the Gutenberg editor to make some changes to how articles are created. Gutenberg uses “blocks” instead of HTML and CSS. The act of creating an article has a playful element, with the author assembling their articles block by block....

 

Modern web development: the basics

The trends driving web development are moving away from static web presences and heading increasingly in the direction of interactive content. Even though languages like HTML and CSS still rule the roost, a growing number of developers prefer the server-side programming language, PHP, for dynamic websites. Client-side script languages like JavaScript make it possible for a site to react to user...

Product photography: the best tips for shop owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

Server Backups with rsync

A server backup is the best method for securing the data of your online projects, thereby preventing any damaging losses. Server environments are especially in need of cleverly devised backup strategies that take every type of device into account. Here, backup programs become essential. Free applications, like rsync, offer reliable and compelling alternatives to their expensive conventional...

Free graphics, backgrounds, and vectors online

Web designers are always looking for graphics, icons, and backgrounds that speak to their audiences. Many platforms tout their free vector graphics, but these sometimes come with strings attached. Aside from the price, there are many other things to consider, like terms of use. We’ve put together some of the most important points to watch out for when hunting for free graphics and have included...

Backing up your database

Backing up your data is a popular option for securing your database. In order to create backup copies, you need additional hardware and to install a suitable backup structure. How do you secure your own network and web server against attacks and proceed to protect your databases?

The basics of web design - part 1: planning

Those looking to create a website should always have both the purpose and range of function of the site in mind before getting started. Only by paying close attention to these two criteria can one guarantee clarity and uniformity throughout the entire design process. Planning should always remain in the foreground for any web design project. Important tips on what to look out for when designing...

Linux: a closer look at the open source operating system

There are many claims about Linux. Is it more secure than Windows? Or is it just more complicated? Although they are widespread in the server area, open source systems haven’t really made their way to PCs. What actually lies behind the cost-effective alternative? Is using a Linux operating system right for you? We’ve got the answers to these questions and more.

Servers by comparison in web hosting

Carry out a server comparison and you will notice that website operators have a large selection to choose from. Professional hosts offer virtual, dedicated, and cloud based servers in different performance levels. How do these server models differ from one another? What features does a root server have in comparison to a managed server? Which type of hosting is best for your web project? Take a...

Introduction to Linux directory rights

With Linux, access rights for directories and files are often set through the terminal. There, file owners can be defined and groups can be assigned. With the command, chmod, user classes can be assigned certain file rights. Access rights in the Unix file system can be changed in two different ways: symbolic or numeric. Find out more about both notation types here.

Website security: how to protect your web presence

Would you leave your window open at night if you knew there were intruders lurking about? Obviously the answer to this question is ‘no’. Many companies and individuals leave their virtual window open to cyber criminals by not adequately protecting their websites. Website security is an extremely important topic. Only by regularly carrying out security checks and following the proper precautions...