One advantage brick-and-mortar retailers have over their e-commerce counterparts is that customers are able to experience products with all of their senses before they’re purchased. Online shopping, on the other hand, only provides potential customers with descriptions and product photos. What follows is that high-quality photos are all the more important for online shops. Find out how to create...
Many businesses use newsletter marketing as an important means for reaching their customers. A newsletter should offer value to the reader and not just be used as a cheap way of advertising. Stylish templates are appealing, but without relevant concepts and high-quality content a reader will quickly unsubscribe. Win them over with exciting content.
The classic newsletter is often underrated as an online marketing tool. Virtually no other online channel lets you contact customers so specifically and individually. With the help of professional newsletter software, you can create and send automated personal newsletters. Modern tracking methods mean you can monitor whether your campaign is running as successfully as planned. The kind of software...
The first ever e-mail was sent by the American, Ray Tomlinson, in October 1971. Fast-forward several decades and e-mail has developed into one of the most used internet services in the world, but are its days numbered? Will instant messengers and social media render e-mail useless for the digital generation? Current figures provide information, as well as a glimpse into the future of e-mail.
Twitter Cards are a convenient option for turning the social media platform into an outlet for boosting your own web project. Whether you want to present a product, an appealing photo, an app, or your latest blog entry, Twitter Cards allow you to create snippets tailored to target groups that lead to your website.
Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.
With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.
When you set up your e-mail account you will sooner or later be faced with the decision of choosing between IMAP or POP3. Both transfer protocols help you receive your e-mails. But what are the differences between IMAP and POP3? And when is it best to use which protocol?
Just because a domain has expired, doesn’t mean it has to be kicked to the curb immediately. It is worth considering turning the internet address into a parked domain for a certain period of time in order to generate advertising revenue. This allows domain owners to bide their time and come up with a new web project for the domain or to find a suitable buyer.
Billions of spam e-mails are sent daily. These annoying messages cost time and get on your nerves, especially when malware finds its way onto your computer or private data falls into the wrong hands. Just a few small tricks and a bit of caution when dealing with e-mails can remedy the situation.