Free alternatives to Microsoft Outlook

Outlook: free and fee-based alternatives at a glance

 

Traditional e-mail is still a big part of online communication for private and for business use, with many users typically opting for Outlook as their e-mail client. But many private users and small businesses often look for Outlook alternatives, since Outlook can often end up...

 

Outlook emojis

Outlook: How to use emojis in Outlook

 

A picture says more than a thousand words – this proverb also explains the immense popularity of emojis. Smileys, in particular, have long shaped digital communication and are a way for the sender to convey how they are feeling to the addressee. While they began their life in...

 

PSD2

PSD2: What does the Payment Services Directive mean for you?

 

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a...

 

.eu domains and Brexit: What will happen?

EU domain names and Brexit: Will your domain name be revoked?

 

As of the UK’s withdrawal date from the European Union, individuals and businesses owning a .eu domain will face the risk of it being revoked should they fail to have an EU address. Read more about the European Commission’s communication and the steps to follow in order to...

 

Best Video editing programs

The 7 best video editing programs of 2019: beginner, advanced, and professional

 

Professionals use video editing software to create amazing films. However, video editing is not just for professionals. The best video editing programs of 2019 manage a balancing act between suitability for amateurs and professionals. With the right video editing software, you...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Server operating systems: history and today’s situation

Operating systems have gone through some major changes over the years. While their beginnings are rooted in more humble, purely text-based user interfaces, today’s options have evolved into complex software packages with graphical interfaces, comprising an elegant go-between for hardware and software applications. Users, who have long since been equipped with a keyboard and mouse, are able to...

Social media marketing: success with Facebook ads

With millions of daily users, Facebook is not only the world’s largest social network, but it has also transformed itself into one of the most effective platforms for online ad campaigns. By adjusting the settings, fan page administrators are able to influence which user groups their Facebook ads reach. With the ad manager, different campaigns can be started and, thanks to targeting methods,...

WordPress SEO for beginners

SEO has always been important for online marketing. When it comes to e-commerce, if you don’t rank, you don’t sell. But many bloggers make the mistake of neglecting SEO methods. It’s possible to earn money with a blog, but the main focus should be on the content. The problem is that even the best content won’t be found by anyone if your WordPress site hasn’t been optimised for search engines.

Impressums for Facebook pages

When operating a business from an English-speaking country, it’s easy to overlook the finer details of legal requirements overseas. However, if your business also has a base in Germany, Austria, or Switzerland, you will more than likely be required to provide an impressum on your online presences. Failure to do so could lead to disciplinary action, which could have serious consequences for the...

Optimise your online shop: improve your Google ranking with SEO

With a little search engine optimisation (SEO), online retailers can greatly increase their reach —optimising your online shop for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your store will be listed higher in the Google search results in no time.

Search engine optimisation from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimisation, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

VPN — secure data transfer through public networks

VPN implementations offer an affordable alternative for locally connecting networks, as well as making network resources available for external devices. In contrast to corporate networks, no private communication network is required. Instead, like the internet, VPNs rely on networks, and protect sensitive data through a process known as tunneling.

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimisation (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.  

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimisation and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimise strategic aspects of their websites, thereby gaining more visitors and enhancing their web...


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