Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

 

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating...

 

The best WhatsApp alternatives

The best WhatsApp alternatives

 

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other...

 

Ancillary copyright for press publishers in Europe

Ancillary Copyright for Press Publishers

 

Upload filters and ancillary copyright are two planned changes to EU copyright law that are viewed with great concern by internet activists and various associations. This is because ancillary copyright law is criticised for restricting freedom of communication on the Internet,...

 

Upload filters

Upload filters: a danger to free internet content?

 

The redesign of European Union’s copyright laws includes two very controversial acts. What is especially receiving a fair share of criticism though, is the projected commitment of website operators to establish upload filters designed to protect the intellectual property of...

 

Conversational Marketing

What is Conversational Marketing?

 

Conversational marketing is a hot topic for SMBs looking to change the way they reach out to new and existing customers. Learn more about how to engage customers on a one-to-one basis and grow your business with a more human approach to marketing.

 

.eu domains and Brexit: What will happen?

EU domain names and Brexit: Will your domain name be revoked?

 

As of the UK’s withdrawal date from the European Union, individuals and businesses owning a .eu domain will face the risk of it being revoked should they fail to have an EU address. Read more about the European Commission’s communication and the steps to follow in order to...

 

The best Alexa Skills

Amazon Echo upgrade: the best Alexa Skills

 

So you think Alexa can do a lot? Well, it’s now possible to add even more capabilities to the smart Amazon Echo speaker. If you network it with external providers, you can extend the pre-configured functions with different applications. With Amazon Alexa Skills, Alexa becomes a...

 

WordPress security: The most important security plugins

WordPress is among the most frequently used content management systems for blogs, forums and other online publishing platforms. With one million users its popularity means that it is also a hive for criminal activity with hackers scanning websites for possible weak areas. The only way to prevent hackers from gaining back door access is by taking adequate safety precautions.

LAMP Servers: an affordable solution for dynamic websites

If independently installing the software package for your hosting project is your goal, then you might consider choosing one of the many free components out there. Sooner or later you are bound to encounter the widely used and very popular LAMP stack software bundle. But what exactly makes this package so attractive in comparison to alternative options?

Setting up your own Minecraft server

Many players of the popular game, Minecraft, need or want to use their own servers. Hosting your own Minecraft world is the only way users are able to adjust the general settings of the online multiplayer mode. Setting up a personal Minecraft server isn’t as daunting as it sounds, however. Find out just exactly how it works and what type of server is best suited for hosting Minecraft.