Company Start-Up

E-commerce in the UK: flourish online

How e-commerce conquered England

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

Slack alternatives

5 Slack alternatives for internal corporate communication

Slack is a cloud-based communication tool for businesses. It is best known for its user-friendliness and its instant rise to success on the market. Many Slack alternatives are just as intuitive in their design – and many have the advantage of meeting Euripean data protection standards. With self-hosted and open source options, some of the best alternatives to Slack provide businesses with full...

Admin-C and Tech-C: Whois requirements explained

Owner, Admin-C, and Tech-C: requirements in domain registration

Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have?

Finding the right CMS for small businesses

Content Management Systems for small businesses – finding the right software

Choosing the right CMS for your small to medium-sized business isn’t easy, but you certainly can’t complain about a lack of choices. But this diversity can quickly lead to a system that is far too complex for your requirements and leaves you at a disadvantage. In this guide, we’ll give you tips on what to consider when looking for the perfect content management software for your web presence.

SWOT analysis - How to create a positional analysis

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

Buying a website: pros and cons

Buying a website package: what is there to know?

Instead of creating a website yourself, buying a ready-made website is also an option. This way you can reduce your workload and receive a complete web presence including existing visitors and customer base. But what risks are associated with buying a ready-made website? And what costs can you expect?

How to change your domain name

Domain change: how to set up your new web address

If you own a website, you should know that it needs to be continually maintained and adjusted. But in addition to normal tasks such as administration, maintaining content, and web design, sometimes radical, fundamental changes need to be made. These are especially necessary if you decide to rename your website, a process which is known as a domain change. But how exactly does a website operator go...

Growth hacking: creative growth strategies

Growth hacking: how to grow your company with smart and affordable ideas

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimisation and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Everything you need to know about design rights

Design rights: protecting your design idea

Ever wondered why products never have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design right and registration. Though the UK’s independent body for copyright and design, the Intellectual Property Office (IPO), offers their design right policy free of charge, design registration is a more legally binding way to...

The basics of trade mark law

The main points on trade mark law and brand protection

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any trouble, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same, as a brand name doesn’t just carry prestige, but also security and money. Read on to learn the...


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