Company Start-Up

Growth hacking: creative growth strategies

Growth hacking: how to grow your company with smart and affordable ideas

In order to get new products or services onto the market, it’s more important than ever before to carve out new, more creative paths to achieve this goal. While search engine optimisation and social media marketing have since established themselves as indispensable components of any marketing mix, growth hacking is, for the most part, still in its infancy. This latter term refers to the principle...

Everything you need to know about design rights

Design rights: protecting your design idea

Ever wondered why products never have the same shape and ornamentation, even when it comes to everyday items like toilet paper or bottles of beer? The answer lies in design right and registration. Though the UK’s independent body for copyright and design, the Intellectual Property Office (IPO), offers their design right policy free of charge, design registration is a more legally binding way to...

The basics of trade mark law

The main points on trade mark law and brand protection

It makes sense for companies to protect their brand as early on as possible. This is how they safeguard themselves and their legal department from any trouble, and stop their competition from profiting from their good image and reputation. It’s also worthwhile for young online companies to do the same, as a brand name doesn’t just carry prestige, but also security and money. Read on to learn the...


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