Content Marketing

Customer journey: the basics of touch point analyses

Customer journey: turning viewers into paying customers

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company they’re being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High quality and unique product texts are an important building block for any successful online shop. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online shops an advantage in terms of Google ranking. Providing inspiring and creative texts that convey clear added value for the customer will help you stand out...

Blogger outreach: how to do it right

Blogger outreach: securing the right relationships

Collaborating with successful bloggers or YouTubers is a big part of building a solid marketing repertoire. The size of the company doesn’t matter; anyone can benefit from having bloggers as brand ambassadors. A successful blogger collaboration enables you to profit from the reach and authenticity of the writer. But of course there has to be some give and take; if you want to work together with...

WebM

WebM: What you need to know about the Google media format!

MP4 is already a few years old. Could this be the time for a new video standard? With WebM, Google has already provided an open-source, free market competitor. Since its introduction in 2010, there has been much discussion about the WebM format. While Google is attempting to advance the project with the aid of YouTube and Android, Microsoft and Apple are opposed to it. Why is this the case? What...

WordPress: examining the well-known CMS

WordPress: The CMS for more than just blogs

The CMS WordPress started out as a popular tool for blogs. Since then, it has developed into the world’s most prominent content management system. Due to its high profile as market leader, the demands on WordPress’ functionality are great. Is the CMS up to the task? Find out in our comprehensive WordPress review.

TYPO3 – the CMS with greater functionality

TYPO3 – an extensive content management system

TYPO3, while lesser-known in the US, is one of the most popular content management systems in Europe. This is because the CMS offers endless solutions for web design, although it is quite complex to use. As part of our series on content management systems, we will take you through a comprehensive guide of TYPO3, to find out who it is suited for and which plugins and functions the software offers.

Successful content planning

Focusing on your target market: successful content planning

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Free tools for a successful online keyword research

Keyword research – part 2: research tools

Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...

Keyword research

Keyword research – part 1: first steps

The world of search engine optimisation revolves around keywords. Website operators looking to optimise their project for major search engines must find out how to get their search terms on the coveted top spots in the search engine results pages. To put it another way, on-page optimisation can’t take place without first conducting keyword research. In the first part of our series, we introduce...


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