Content Marketing

Explainer Videos: The Best Tools

Create an explainer video: Comparing the best tools

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.

OpenCms: the user-friendly browser CMS

OpenCms: a user-friendly in-browser content solution

OpenCms isn’t used exclusively for creating internet pages; it’s also often employed in the intra and extranet. The content management system is easy to use and offers many helpful and uncomplicated functions for creating page content. Find out more here about the advantages of this relatively unknown CMS.

django CMS: the basics

django CMS: the Python system at a glance

Launched in 2007, django CMS is an increasingly popular content management system based on the programming language, Python, and its namesake, the web framework, Django. Thanks to this direct link, the content management system has access to Django’s full range of functions. django CMS templates make all of this a more manageable process. But how does this ambitious program fare in terms of...

From eZ Publish to eZ Platform: an intro to eZ Systems CMSs

An evolving CMS: eZ Publish becomes eZ Platform and eZ Studio

eZ Publish and its follow-up programs, eZ Platform and eZ Studio, specialise in creating and publishing content for extensive web presences. The business CMS solution can be used for commercial websites as well as community, e-commerce, and other online platforms. But are eZ Publish CMS applications really as user-friendly as their developer promises?

Drupal: information and tips on the popular CMS

Drupal: a modular CMS for social publishing and more

The CMS, Drupal, was created by Dries Buytaert as a simple message board and over time has developed into one of the largest content management systems in the world. It’s known for its enormous community which is constantly working on extensions. What other advantages does Drupal offer?

Blog analysis: the most important figures

Blog analysis: the most important figures for your blog

Anyone can blog! Free blogging software and simple tools enable you to get cracking with your blog in no time. But if you want to be successful in the long term and build a loyal readership with your content, there’s a lot more to be done. Regular blog analyses with appropriate analysis tools help bloggers (i.e. companies) to optimise their content, understand their readers better and thus benefit...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Native advertising: the right context

Native Advertising

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

E-book formats: everything you need to know about e-books

E-book formats: everything you need to know about e-books – part 3

Are you looking to publish an e-book and are searching for the right file format to suit your needs? In the third part of our series on e-books, we’ll be taking a closer look at the most popular e-book formats on the market today, comparing their advantages and disadvantages and helping you to decide which format is the right one for you.

How viral marketing works

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...


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