Conversion Rate Optimisation

KPIs in online marketing

KPIs (key performance indicators) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimisation measures based on KPI's as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Tips for successful A/B testing

6 tips for significant A/B tests

Your website or online store is finally ready, but you still need to adapt and optimise it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

Website ratings: why are they so important?

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasised online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...

What is good web usability?

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

How does affiliate marketing work?

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industries: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who...

How to use prototypes in online marketing

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Multivariate testing –  usability tests for success

Multivariate testing: the complex process for optimising the conversion rate

Conversions are highly contested, whether it’s regarding newsletter registrations, transactions, or how many clicks an advertisement receives. It is therefore important to critique your project daily and search for alternative ways to get visitors to carry out the desired action. Multivariate testing is one of the most complex ways to determine user behavior and it promises success when it comes...

Log files: recording computer processes

What type of information is stored in a log file?

Log files contain a range of information on system processes, programs, and services. Whether it’s an operating system, database, or antivirus software: all of this information on relevant processes is stored in each respective log file. This enables extensive data recovery and allows users to find a quick solution when faced with troubleshooting tasks; it also helps with software adjustments....


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