Digitalisation

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

Website app, responsive site or mobile site?

Responsive web design, app, or mobile website?

To have a successful web presence, it’s now crucial to be able to reach out to as many users as possible by making your site available on a variety of platforms. This means mobile websites and responsive design are becoming ever-more essential tools for website operators. But with web apps and native apps adding two further possibilities to the mix, deciding which option works best for you can be...

MOOCs

MOOC – the online education platform

MOOC opens the door to a new era of learning. Massive open online courses give everyone with internet access the opportunity to receive education at the highest level – online, without admission restrictions, and best of all, massive open online courses are free of charge. With the help of video clips, online forums, and quizzes, it is now possible to learn more about any topic via a MOOC. Anyone...

Parsing Errors

Parsing errors on Android: “There was a problem parsing the package”

Parsing is a process in which programmes split up blocks of information into understandable parts in order to analysze and evaluate the underlying structure. Programmes can use these insights to derive instructions. When there’s a problem parsing the information package, apps cannot be installed for example. Find out here how to fix parsing errors on Android.

Module tests in software development

Software quality assurance: module tests

Module tests are one of the most effective methods of identifying as many errors in the source code as possible early on in the software development process. The special feature: the smallest isolatable components of a program are placed in a neutral test environment. If errors appear, it’s obvious they are occurring in the module being tested, which makes them easy to correct.

Internet of Things

The internet of things: The era of networked things

The internet of things (IoT) is driving digital change. Smart household appliances and self-driving cars are already available. More and more everyday devices are being connected to form a comprehensive network that will eventually penetrate all areas of life. The 5G mobile communications standard will soon be implemented, which will help IoT achieve a breakthrough in the foreseeable future. Smart...

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Virtual machines

An introduction to virtual machines

Virtual machines are extremely practical and versatile: Do you want to set up an isolated test environment, run a Linux application on your Windows computer, or provide different operating systems for cross-platform software tests? With the right virtualization software and an appropriate image file, this is easy. We will introduce you to the basics of hypervisor-supported hardware virtualization...

Ruby on Rails: creating your own with less code

Ruby on rails: the MVC framework for complex web applications

Frameworks tremendously simplify web application development. Fundamental architectures, predefined paradigms, and integrated libraries create the perfect platform on which your planned app can be built. One name that’s often mentioned hand-in-hand with web applications frameworks is Ruby on Rails. Based on the script language Ruby, this web framework has attracted many fans through its clean, and...

Cloud Act

CLOUD Act vs. Data Privacy and Control

In its fight against terrorism and crime, the USA continues to add measures of protection, including the Patriot Act, Safe Harbor, Privacy Shield; and for over 16 months the US CLOUD Act. All these measures keep the debate on data protection and digital sovereignty alive, particularly for trade nations such as the UK.


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