Digitalisation

Create your own app: Google app store optimisation

App store optimisation: create your own app, part 6.1

After publishing an app on the Google Play Store, you’ll need to focus on improving the ranking of your application in the app store’s search results. Applications that receive prominent placing in these search results are likely to receive more user attention – and this usually leads to higher download figures. There are certain specialist strategies that can help your app to place more highly on...

App store ranking for iOS

App Store ranking: create your own app part 6.2

Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimise it for the App Store. We’ll guide you through the different...

Create your own app | Android and iOs app development

Create your own app – part one: the planning phase

Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...

Web Services

Web Services: Services from Machine to Machine

Many applications that run on your home PC or smartphone rely on data from the Internet—more precisely, from servers. One way for devices to communicate with each other is through web services. The technology is based on standardised formats such as HTTP, SOAP and XML. But how does it work?

The most important Google updates at a glance

From Panda to Penguin: the main Google updates at a glance

It took less than two decades for Google to rise to power. The search engine giant determines what can be found online and decides whether web projects are successful or not. If you want to appear at the top of the search results, you have to abide by Google’s guidelines – even those that are regularly changed and continually tweaked through algorithm updates. Here are the main Google updates of...

Infrastructure as Code

Infrastructure as Code (IaC): using code for IT infrastructure management

There has been a significant increase in the demands placed on IT infrastructure. Today, anyone looking to develop and manage software will have basically no chance at being competitive without a flexible and fully scalable hardware infrastructure. It is no coincidence that many companies rely on IaaS resources provided by Google and AWS, to name just a few, which are easier than ever to manage...

E-mail etiquette: rules for the perfect e-mail

E-mail etiquette: tips for good internet communication

Every day, over 200 billion e-mails are sent around the world – although many of them aren’t received with much enthusiasm. In order for your business e-mails to stand out in all this chaos, you should pay attention to e-mail etiquette. If you stick to the most important rules, your e-mails will appear polite, but at the same time, serious. Messages like these will be happily answered.

Determining domain value

Finding your domain name value – here’s how

The domain business has been booming for years. Some companies are willing to pay a few million dollars for the right web address. But how exactly can the domain value be determined? We’ll tell you how best to respond to a sales inquiry and how to find out what the value of your domain is before buying or selling it.

Best cloud storage providers

The best cloud storage providers – an overview of the best online storage

Storing files online on a cloud platform has become part of everyday life for many people. Storing files with online storage providers takes the load off your hard drive and ensures that they are available anytime and from anywhere. But what are the best cloud storage providers on the market? And what differences are there between them? Which one would be best for me?

Jira alternatives

Jira: 7 alternatives competing with the Atlassian tool

To optimise teamwork in a company, project management tools such as Jira are being used more and more frequently. The program, developed by the Australian software company Atlassian, is one of the most sought-after solutions in its field with over 65,000 customers worldwide. This software can prove costly if more than ten employees are using it. But it’s not just in terms of price that some Jira...


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