Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalisation has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...
We read online texts differently to how we read printed newspapers: Online, we quickly skim through the most important paragraphs, filter through the relevant information, and click on the next link. The requirements for a text are clear: information must be easily and quickly found. The most effective way to achieve this is by using the inverted pyramid principle. Our article explains what this...
Admin-C, Tech-C, and Zone-C – these roles are all related to domain registration. They represent the important points of contact in domain operations, and their contact details can be found on every Whois entry. But what do these positions actually involve? Who are they filled by? And what rights do the Admin-C, Tech-C, and Zone-C really have?
With the ever-increasing use of mobile devices such as smartphones or tablets, it’s no surprise that the number of available applications is also growing and that app development is thriving. But not all apps are the same: over the years, various formats have emerged. One of these is the hybrid app, which combines the strengths of native and web apps. But there are also disadvantages to these...
Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there are a surprising amount excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, for social networks, or simply to have a bit of fun, here you can read about the best free video editors on offer.
Apache vs. NGINX – while one is said to be bulky and unwieldy, the other is considered slim and high-performance. But can we be this general? In fact, both web servers are based on fundamentally different concepts when it comes to connection management, interpretation of client requests, or configuration options. The range of functions also display clear differences in software alignment. While...
Mobile apps offer us information, entertainment as well as many other purposes and are a part of everyday life for smartphone and tablet users. If you also have an interesting idea for an application, you shouldn’t shy away from creating it: developing an app for iOS or Android isn’t all about programming, there’s much more to it than that. In our series on creating your own app, we’ll take you...
Only a properly functioning application has any chance of success. Programming errors and a poor user experience may cause some users to uninstall the app without a second thought. As a result, extensive app testing prior to publication is vital. Functionality, performance, usability, and other tests serve as quality assurance tools. In addition to manual tests, there are also some automated tests...
Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective...
Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimise it for the App Store. We’ll guide you through the different...
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