Digitalisation

App store ranking for iOS

App Store ranking: create your own app part 6.2

Influencing Apple’s App Store ranking is different to the indexing for Google’s Play Store ranking: app store marketing for iOS applications is governed by different rules regarding keywords. Understanding the different factors that have an influence on Apple’s app ranking can help you in choosing how to present your iOS App and optimise it for the App Store. We’ll guide you through the different...

Create your own app: Google app store optimisation

App store optimisation: create your own app, part 6.1

After publishing an app on the Google Play Store, you’ll need to focus on improving the ranking of your application in the app store’s search results. Applications that receive prominent placing in these search results are likely to receive more user attention – and this usually leads to higher download figures. There are certain specialist strategies that can help your app to place more highly on...

What is an RSS feed?

Incorporating RSS feeds on your website

The standard RSS format is used on many websites to show news or updates in a compact format. Website visitors have the option of subscribing to RSS feeds in order to see new content without actually having to visit the subscribed website on a regular basis. For content providers, RSS feeds represent an interesting tool for forming connections with their readers. Since information in the RSS...

Symfony: useful PHP library for your web project

Symfony: changeable PHP framework with strong community

Over 30 independent components, long-term support for four years, and over 500 million downloads: the PHP framework Symfony is undoubtedly one of the most successful component collections of this popular script language. But what exactly is this project created by the French company SensioLabs? And which types of web applications can benefit from using this web application framework?

How to use recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

Website expansion: subdomains & Co.

Website expansion: subdomains vs subdirectories? Or a new domain?

As is often the case for website operators or e-commerce providers, changes in content or product selection may sometimes stray from your site’s previous theme or inventory. If this new material deviates from your current selection too dramatically, then it may be time to consider other options. Moving to a new domain/website or exporting content to directories or subdomains are common solutions...

How programmatic buying works

What is programmatic buying?

Online marketing is becoming faster, more precise, and more efficient; this development is especially visible in traditional online advertising mediums, like banners and ads. By enlisting the help of programmatic buying (PB), marketers are able to harness the power of algorithms and mathematics for their campaigns. This allows advertising inventory to be automatically purchased and displayed to...

Web server: definition, background, software tips

What is a web server? And which web server software is there?

The equation is simple - without it, there’s simply no web content: when a web server is out of order, then it’s no longer possible to call up any websites that are connected to it. Web servers are what allow online presences to reach the internet in the first place. But just how do these systems work? Which functions do the programmes responsible for this task offer? And what’s an example of a...


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