Display Advertising

Ads.txt

Ads.txt: what’s the function of the file?

Ads.txt is meant to help fight a scam in programmatic buying: the scam of domain spoofing. The underlying concept is as simple as it is efficient: publishers are given more control over who can trade their ad space, and control this via a simple text file. We explain what this file is all about, how you can easily create an ads.txt file yourself, and how you can make sure that it’s working as...

Step-by-Step Banner Design

Banner design: how to design your own banners

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

What are advertorials?

Advertorials – The king of native advertising

Native advertising is the new buzzword in marketing. But not everyone correctly understands how advertorials and other native advertising work. Advertorials should not be confused with full-on adverts: As an advertiser, you have to stick to certain rules. An advertorial should not only fit in with its editorial environment, but also needs to lay all its cards on the table – i.e. : labelling...

Display advertising vs. real-time advertising (RTA)

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which advert will be displayed. But how does it differ from traditional display...

Banner blindness: explanation and impact

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and...

AdWords – Advertising Guidelines at a Glance

The AdWords Advertising Guidelines at a Glance

Anyone who advertises with Google AdWords must follow certain guidelines. In addition to content, these guidelines define unauthorised practices as well as editorial and technical requirements. If an ad does not satisfy these requirements, it is automatically rejected by the system. This article provides an overview of what to look for when creating an advertising campaign.

What is mobile advertising?

Marketing to go: mobile advertising

To reach potential customers, any time or place: that’s the vision of all the advertisers who want to get on board with the mobile generation. These days, most of us have our smartphones on us all the time, and savvy marketers can take advantage of this fact to zero in on their target audience and increase the success rate of their adverts. But for every advantage mobile advertising presents,...


Wait! We’ve got something for you!
Get your .co.uk domain for just £1/1st year.

Enter the web address of your choice in the search bar to check its availability.
12 months for £1
then £10/year