E-Commerce

Customer journey: the basics of touch point analyses

Customer journey: turning viewers into paying customers

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company they’re being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Customer journey mapping: targeting the customer

Customer journey mapping: the company from the customer perspective

Use customer journey mapping in order keep track of your customer’s behaviour. Only those who qualitatively evaluate customer experiences’ on central contact points, so-called touchpoints, are able to sustainably improve the interaction with their target groups. In just six steps, we’ll show you how to create a customer journey map for optimising the buying decision process.

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High quality and unique product texts are an important building block for any successful online shop. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online shops an advantage in terms of Google ranking. Providing inspiring and creative texts that convey clear added value for the customer will help you stand out...

Rendering

Rendering – the final step in image and video processing

Rendering is the last and also most time-consuming step in digital image and video editing. During this process, the pre-programmed image descriptions or the individual layers or tracks edited in a program are combined into a file. We explain how this works and what it’s used for.

Product photography for your online store

Product photography: the best tips for shop owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...

Amazon alternatives

The best alternatives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the UK, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

Successful content planning

Focusing on your target market: successful content planning

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

How does affiliate marketing work?

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industries: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who...


Wait! We’ve got something for you!
Get your .co.uk domain for just £1/1st year.

Enter the web address of your choice in the search bar to check its availability.
12 months for £1
then £10/year