E-Commerce

Data protection in e-commerce

Data protection in e-commerce

Data protection and security in the area of e-commerce can be particularly tricky. Users are constantly leaving behind traces online – regardless of whether they are making online orders or simply surfing the web. Consumer data can be of great interest to businesses. It gives them the opportunity to advertise and make offers to potential customers. But which types of data are you allowed to store?...

Writing terms and conditions

Common mistakes when writing terms and conditions

General terms and conditions are now an integral component of the contract between buyers and sellers. They are important for online store owners to apply the same rules for all their customers and goods. Furthermore, they not only simplify the purchase process for dealers and customers, but also provide legal protection for both parties. But what do you have to pay attention to when writing terms...

Amazon alternatives

The best alternatives to Amazon at a glance

Amazon’s market power is huge and puts other mail-order companies worldwide under a lot of pressure. The all-rounder is particularly successful when it comes to electronics, toys, and fashion. It might be the most popular online store in the UK, but it doesn’t come without criticism. Luckily, there are alternatives to Amazon for those that want to shop elsewhere.

What is good web usability?

Web usability: How user-friendly is your site?

When building and designing a website, there are numerous points to consider: technical implementation, design, suitable content, and of course, the marketing aspects. All these aspects should have one goal: to optimise website usability. Websites need to be user-friendly in order to be ranked higher by Google and to contribute to the company’s success. If you bear this in mind when designing your...

How to make money blogging

How to make money blogging

So you want to turn your hobby into a profitable source of income? Many dream of being able to make money with their blog. This doesn’t just happen overnight: a lot of work and patience must be invested. You first need to acquire readers before you can even start to think about options like banner advertising and sponsored posts. What do you need to get a commercial blog up and running? And which...

Google Pay

What is Google Pay? Everything you need to know about Google’s online payment service

Google wants to revolutionise the way you pay, both online and offline. Google Pay enables quick and simple payments between people, and stores any number of bank accounts and credit cards at the same time. The mobile payment app could even make cash superfluous in the future – replaced by cashless payment via mobile phone. Here, we explain how the service works and how you can set it up.

Creating a PayPal account

PayPal accounts – the advantages of the digital payment service

The payment methods offered by an online shop say a lot about its legitimacy, and can be decisive for many internet shoppers. Alongside debit card, credit card, and bank transfer payments, e-commerce has seen the rise of another online payment method in recent years: PayPal. But what is PayPal? Why is it so popular? And how does PayPal work exactly? We’ll take you through the basics for setting up...

How does affiliate marketing work?

Online marketing basics: affiliate marketing

Commission-based business transactions are familiar to most readers when it comes to the real estate or insurance industries: If a broker manages to successfully sell a flat or insurance to a customer, he or she receives a commission. The same principle applies for the classic discipline of online marketing: affiliate marketing. The players here are registered merchants and affiliates, who...

Live chat: the best software solutions

Live chat support software – the best solutions

Live chats are being used more frequently as additional communication channels in an array of different web projects. The real-time solution of contacting customers is especially useful in e-commerce. Unlike traditional support possibilities, website operators and service workers seize the opportunity, using live chats to help potential customers overcome any doubts or problems. Before this, you...

Gender marketing: definition and implementation

Gender marketing

What makes men and women tick? As we know, it’s not always the same thing. Advertisers have long been aware of this fact, and over the years, gender marketing has become a central aspect of the image of many businesses. But how should we understand the term, ‘gender marketing’ and how does it work in practice? In this guide, we demonstrate how entrepreneurs and advertisers can benefit from using...


We’re all in this together. At IONOS we are
#hereforyou
Coronavirus is a challenge we need to face together.
We've created special offers on key products to help
your business keep going.
3 months free
Online Shop
Be where your customers are with your own online store.