E-Commerce

E-procurement

E-procurement – a quick introduction

With e-procurement solutions, procurement processes can be handled more efficiently, which is important for business-to-business (B2B) purchasing. Modern software ensures that purchase procedures are partially, or even sometimes fully automated. Do you want to know if electronic procurement could support your business? Read on to find out if an e-procurement solution would suit your business.

What is e-business?

E-business

The term e-business, or electronic business, has been on the tip of everyone’s tongues for some time in online spheres. But what exactly does it mean? It is all too often used interchangeably with ‘e-commerce’, but this is just one part of e-business. In fact, the term encompasses the net economy’s full range of possibilities for supporting and optimising business processes with digital...

Dynamic pricing

Dynamic pricing: what is it exactly?

Dynamic pricing allows prices for products and services to be quickly adjusted at any time, and enables providers to flexibly respond to factors like supply and demand – and to actively influence them in order to increase revenue. Major online retailers like Amazon also use dynamic pricing, sometimes altering their prices several times a day. What is dynamic pricing exactly and is it possible to...

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the centre of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

B2G – Business-to-Government

B2G – business-to-government

In the course of setting up a business, there is no way around important authorities such as the tax or HMRC. But a relationship to the tax returns office need not just be a purely functional one – sometimes, it is possible to enter into a business relationship with these authorities too. This kind of business relationship between companies and authorities is called B2G (business-to-government).

B2B: business-to-business

B2B: business-to-business

B2B – short for business-to-business – is familiar to many sales and marketing professionals. But what exactly does the term mean, and how does a B2B company appeal to potential customers? The changes that digitalisation is bringing to business processes is presenting new challenges to companies, and the B2B industry is no exception. In this guide, you will learn how to respond appropriately to...

Multichannel marketing

Everything you need to know about multichannel marketing

Multichannel, crosschannel, omnichannel – there are many terms for the multi-track form of marketing, but they all mean the same thing to a limited extent. This is why the first concept can be described as the evolutionary precursor of the other two. The “multi” in “multichannel strategy” doesn’t include all channels like omnichannel marketing does. These are not necessarily linked, as is the case...

Omnichannel marketing: definition and strategies

What is omnichannel marketing?

The definition of omnichannel marketing sounds simple: customers use multiple channels that enable them to seamlessly purchase a product or use a service. They are then supported by dialogue marketing and encouraged to make further purchases. Omnichannel is the new buzzword and many sales models such as 'click and collect' have long since become part of their customers’ everyday lives. But how...

E-commerce in the UK: flourish online

How e-commerce conquered England

With online shopping becoming ever more popular and convenient, more and more industries are flourishing in the world of e-commerce. This is partly due to the fact that it’s easier than ever before to build and run a professional web store. But what are most important things to remember when getting into e-commerce? And how can you be successful with little or no experience?

Website accessibility

Web accessibility: reach more people online

Accessible websites remove obstacles: People with disabilities, the elderly, mobile users, or young visitors have different needs and demands when surfing the net. Many website operators have already implemented changes to make their sites more accessible to everyone. It’s not just the user that benefits from accessible web design, however: companies will find their websites rank better in the...


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