E-Commerce

Online surveys: getting feedback the easy way

Getting customer feedback with online surveys

Surveys present a common method for regularly inspecting the satisfaction of your customers, receiving feedback, or obtaining general input and opinions to different topics. Online surveys are becoming more and more popular and can be flexibly implemented. But what should you look out for when you create an online survey?

Creating a logo: tips and helpful software

Create your own logo: tips for logo design

A logo serves as a figurehead for a company or a brand: it symbolises the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your...

Marketing Mix - An Overview of 4P Marketing

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

SWOT analysis - How to create a positional analysis

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

Amazon keyword tools for better e-commerce rankings

Amazon keyword tools: the best solutions for Amazon keyword research

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

Sale contract agreement on the internet

Sale contract negotiation: The laws of e-commerce

Most people don’t spend much time reading into laws and paragraphs of legal jargon. But for online business it is extremely important to know your rights and obligations, both as a merchant and as a customer. Even for simple matters such as an online sale contract, there are some regulations which differ from physical retail. The law has laid out some important duties for online merchants that are...

How can I increase my Alexa rank?

What is the Alexa ranking and how can I improve it?

The Amazon daughter company Alexa Inc. collects lots of data relating to how often and from where a website is visited, and then builds a ranking list from this data. But for many website operators, the Alexa rank is a bit of a mystery. How does the internet giant actually calculate the ranking, and what exactly does it signify? This digital guide offers the best tips and measures which can all...

Competition analysis on the internet

Competition analysis: the best tools for checking out the competition

If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Optimising multilingual websites for search engines

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Voice search optimisation for your website

Optimising websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behaviour and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimisation. Get to know the most important voice...


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