E-Commerce

A/B testing for website optimization

What is A/B testing?

Your product range is complete, the technical implementation is finished, and with the help of web designers and graphic designers, you have created the perfect visual concept for your online shop. But what happens if clicks and conversions fail to materialise? Sometimes it’s down to a small aspect like a colour, a button, or how single elements are arranged: any of these can dissuade website...

KPIs in online marketing

KPIs (key performance indicators) in online marketing

In the world of online business there are various performance indicators which are used to measure the success or failure of a business. In the e-commerce and publishing sector, analytical tools enable you to develop various optimisation measures based on KPI's as well as allowing you to get the most out of individual pages and campaigns. The tools can be used to uncover any weaknesses and show...

Tips for successful A/B testing

6 tips for significant A/B tests

Your website or online store is finally ready, but you still need to adapt and optimise it. Even small changes, such as the position of a form or CTA buttons, can have a positive impact on your business. Running simple A/B tests enable you to check certain hypotheses and test them accordingly. But if you decide to use A/B testing to help your company succeed, you need more than just the right...

Reasons to get your own email domain

Personal e-mail domains: professional communication on the web

A personal e-mail domain is a must in the commercial sphere. Conveying a professional image in your contact details will ensure that customers and businesses take you seriously. Find out about the advantages of having an individual mail domain and learn how to secure a personal e-mail address in just a few steps.

Spotify Alternatives

Spotify alternatives: a comparison of 6 streaming services

For music lovers, streaming services are the best option for easily listening to music no matter where you are. But not every streaming service offers the same functions. The little additional offers of each music streaming service are crucial differences when it comes to making a decision. In this article, we describe them in detail.

Alchemy CMS: the CMS based on Ruby

Alchemy CMS: the open source project based on Ruby on Rails

While most content management systems are based on the PHP scripting language, Alchemy CMS uses a less common but more dynamic programming language: Ruby. There are also countless add-ons available from Ruby on Rails that can help to extend your web framework to create complex projects like company websites or online shops. Find out what makes this intuitive CMS a good bet for beginners.

papaya CMS: content management for professionals

papaya CMS: powerful and accessible

The CMS, papaya, is lauded by its developers as a high performance content management system – a fully justified claim, considering the software’s wide range of smart and powerful functions. But is papaya CMS a viable option for any web project? And what exactly are this program’s strengths and weaknesses?

Augmented Reality in e- commerce

Augmented Reality: how Pikachu helps e-commerce

Augmented reality is considered to be the marketing trend of the future. And it’s true that this new technology really does build a bridge between the tactile and virtual worlds, a fact that offers enormous opportunities for both businesses and marketers. This is due to the fact that augmented reality means expanding and changing one’s perception of reality, and this applies to the e-commerce...

AR apps

AR apps: Overview of the best augmented reality applications for iOS and Android

Augmented reality apps for iOS and Android make use of the modern technology of augmented reality (AR). In AR, the real world is supplemented by virtual elements to create a unique user experience. There is now a huge selection of apps with AR features: these range from AR games and applications for buying and selling, through to solutions for learning and travel.

Product photography for your online store

Product photography: the best tips for shop owners

When out shopping, most people actually pick up products to feel their quality, structure, and weight, occasionally even smelling or listening to them. This gives customers the chance of forming an emotional connection with the product, which can then lead to a successful sale. Since an online store cannot offer customers the same experience, quality product photos are instead needed in order to...


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