E-Commerce

Selling on facebook

Selling on Facebook

Facebook is a social network with huge potential for retailers. It combines lots of different functions on a single platform. Whether you’re networking, sharing content, or trying to sell on Marketplace, Facebook lets you do it all. There isn’t just one way to sell products on Facebook – there are different methods to suit different businesses. Thanks to intuitive F-commerce features, it’s easy to...

Buyer personas for optimal targeting

Buyer personas: Getting to know your customers better

When it comes to online marketing, data is what counts most today. But what good is the information you have collected and analysed if you address indefinite groups of people in your messages? It is better to identify the people behind the data set and focus on them. Creating concrete buyer personas helps to better align marketing measures with the target group.

The AIDA model: the formula for effective advertising?

What is the AIDA model?

The AIDA model has been around for more than one hundred years and illustrates the basic knowledge of advertising research. The schematic representation of the purchasing decision-making process is in four successive phases and is reduced to show the essential steps. Some see this model as too simplified and believe it doesn’t adequately depict modern, multi-layered communication processes. As a...

Paperless office: the advantages of digital archiving

Paperless office: can you really digitise everything?

Digital photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snaps with friends via social media platforms and listen to our favourite songs while on the go. The paperless office is the workplace equivalent, and although the number of companies turning digital seems to be...

Server failure – what to do?

Server failure: risks, consequences, countermeasures

Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the...

PSD2

PSD2: What does the Payment Services Directive mean for you?

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new version of the Payment Services Directive that regulates online payments more thoroughly and promotes competition...

Contao: the sleek CMS solution at glance

Contao CMS: a sleek alternative to TYPO3

The right content management system (CMS) is fundamental for every successful web project. Known names, like WordPress or TYPO3, dominate the market, but there are alternative CMSs. With their sleeker yet-still-adequate range of functions, such options often prove to be the better choice. One such example is Contao. The open sources solution wins over users with intuitive user interface, selection...

Sharing economy

The sharing economy

Whether Uber, Airbnb, or Netflix – users are quite enthusiastic about the affordable and easy-to-use platforms and are using them in increasing numbers. Established industries, on the other hand, are becoming increasingly nervous as customers migrate. At the centre of the debate is the term "sharing economy". What is behind this term and what are the advantages and disadvantages of the sharing...

3D Secure

3D Secure: Mastercard and VISA are becoming more secure

These days, credit card fraud primarily takes place on the internet. Criminals use hacked information to take advantage of customers, retailers, and banks. In order to make internet purchases more secure, credit card companies like VISA and Mastercard have released a new version of 3D Secure. It is intended to offer more security and convenience - all in accordance with the EU’s PSD2 regulations.

Chrome 56: changes to make the web safer

Google is planning to label unsafe websites in Chrome

For two years now, Google has been actively promoting SSL encryption for websites. The search engine giant started acknowledging data transfer protection as a ranking factor in 2014, but now wants to go one step further. Users of Google’s browser, Chrome, will soon be actively warned about websites with unsafe data exchanges. This articles explains what the planned changes are and which...


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