Encyclopedia

Marketing Mix - An Overview of 4P Marketing

A marketing mix: the right strategies for success

To best position your products on the market, you need a good marketing strategy. The term ‘marketing mix’ includes all actions taken to market your product. This article will explain this term in detail and introduce available marketing instruments.

Interim injunctions in e-commerce

Interim injunctions in e-commerce and how to react

Internet law is an extensive and complex concept. Anyone who fails to pay attention in e-commerce can easily run the risk of violating copyright, trademark, or competition rights, and promptly find themselves on the receiving end of an interim injunction. Our review article will explain what this legal proceeding means, how to go about procuring one, and what options you have when reacting to one....

What is machine learning? How machines learn to think

Self-learning systems: how does machine learning work?

Artificial intelligence has fascinated us for centuries: Countless books and films about robots and computers that behave like (or not like) humans testify to both the enthusiasm and concern we have for artificial intelligence. But how do machines get so smart? We explain how machine learning works, where it is already being used, and how self-learning systems can revolutionise the world of...

What exactly is a website?

What exactly is a website?

What exactly is a website? Who needs one, and what are the different options available for private users and businesses? There are solutions for beginners, which require no programming knowledge. These solutions, especially content management systems, have established themselves in the last few years due to their flexible content management. Professionals, however, still swear by self-written...

Bootstrap alternatives

Bootstrap alternatives: the best front end frameworks at a glance

Bootstrap is the most popular frame-work solution for designing and creating high-performance web interfaces. It consists of a collection of HTML, CSS, and JavaScript components that Twitter released under the MIT free license in 2011, as well as a variety of extensions, interfaces for content management systems, and pre-built themes. There are also worthwhile alternatives to Bootstrap, which are...

‘Noisy Neighbor’ effect: explanation and solutions

The ‘noisy neighbour’ effect: disruptions in shared and cloud hosting

Shared hosting offers are very popular with many users because of their affordability. But the benefit of loaning resources and sharing hardware with other users can also cause problems, particularly if one of more of the hosted applications puts too much of a strain on performance. What exactly is the ‘noisy neighbour’ effect and how can providers and private hosts avoid this issue in cloud...

NAT: How Network Address Translation works

NAT: Network Address Translation in the router

NAT, the network address translation, is closely tied to the internet standard IPv4 and will disappear from the internet along with it. But the implementation of IPv6 is slow to take over, and many internet users worldwide still surf with the fourth version of the internet protocol. As a result, network address translation via NAT tables remains current. In our guide, we answer the questions: What...

Data reduction through deduplication and compression

Deduplication vs. compression: two concepts in data reduction

With the mass of data constantly increasing, ever more efficient storage techniques are required to reduce storage requirements with as few losses as possible. For this purpose, there are two compression techniques that are currently in use. While data compression identifies and eliminates redundant information within a file, deduplication is a cross-file method that is particularly suited to...

How are websites accessed?

How are websites accessed?

In order to access a web page in a browser, you just have to enter the URL into the address bar in your web browser and the requested website will pop up on your screen. This seems simple enough, but the process that’s taking place in the background is a highly complex one. Learn about what happens when you access a website – from the URL translation to the relevant IP address via data transfer,...

Search more effectively with Google operators

Google search operators: advanced web searches

Google is the most popular search machine in the Western world and handles billions of search requests daily. What few users know, however, is that Google has a number of specialised commands to help searchers find what they’re looking for as quickly as possible. These operators are entered into the search bar along with keywords or search terms. Website operators can also gain valuable...


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