Facebook

Deleting your Facebook account

How to delete your Facebook account: a step-by-step guide

Recent scandals with Facebook’s data protection policies have left many users feeling betrayed by the social networking giant, which has been facing accusations of failing to protect personal information from third-party use. Deleting your Facebook account is the best and most permanent way to protect your data from prying eyes. So how exactly is it done? This guide walks you through the steps to...

How to integrate a Facebook like/share button

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it effectively and develop a long-term strategy.

User Generated Content

User Generated Content

Texts, images and videos are all online content, and this content is often used by brands and companies for marketing purposes when created by independent consumers. User generated content is an inexpensive and effective way to increase awareness and customer loyalty. In the following article you will learn all about consumer generated content and what advantages this content format has.

How companies use social selling

Social selling: business relations on the social net

Purchasing decisions are rarely made out of the blue. Customers usually go through a decision-making phase, during which it’s up to the company to convince the customer of their need for the product. This is most effective when you present yourself and your products as trustworthy and honest as possible – particularly on social networks, where your target group conducts research, asks for...

Selling on facebook

Selling on Facebook

Facebook is a social network with huge potential for retailers. It combines lots of different functions on a single platform. Whether you’re networking, sharing content, or trying to sell on Marketplace, Facebook lets you do it all. There isn’t just one way to sell products on Facebook – there are different methods to suit different businesses. Thanks to intuitive F-commerce features, it’s easy to...

All about SocialBlade

SocialBlade: social media data on demand

Understanding social media means understanding numbers. While internal tools such as YouTube Analytics provide a lot of numbers, it is not always easy to understand them at first glance. The third-party provider SocialBlade has thus made it its business to prepare and present data from platforms such Instagram, Twitter and YouTube in a clear and concise manner.

Hootsuite alternatives

Hootsuite alternatives: what do other social media tools have to offer?

Today, successful social media marketing campaigns are all done via special software that unites different accounts from different networks, making the work a lot easier. In recent years, Hootsuite has established itself as the market leader in this field. However, when it comes to Hootsuite alternatives, there are many competitors with promising options for those looking for a cheaper platform,...

The best WhatsApp alternatives

The best WhatsApp alternatives

Invitations to dinner parties; updates about work; an away day with your Sunday football team: if you’re not using WhatsApp, you run the risk of missing out on important information. With more than a billion worldwide users to date, the app is more popular than almost any other on the market. But this networking comes with its disadvantages too: the main one being that WhatsApp shares user data...

Facebook impressums

Impressums for Facebook pages

When operating a business from an English-speaking country, it’s easy to overlook the finer details of legal requirements overseas. However, if your business also has a base in Germany, Austria, or Switzerland, you will more than likely be required to provide an impressum on your online presences. Failure to do so could lead to disciplinary action, which could have serious consequences for the...


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