Facebook

Social plugins and privacy

Social plugins and privacy: how to use the ‘like’ button legally

For website operators looking to increase their outreach, the advantages of social media buttons are obvious; content can be spread and followers can be generated with just one click of the ‘Tweet’ button, the ‘Like on Facebook’ social plugin, or the ‘Follow on Instagram’ link. These helpful extensions are great tools for expanding an internet presence, but critics warn that these plugins don’t go...

Information overload – too much advertising?

Information overload in the era of mass media

Every day we are bombarded with adverts and messages loaded with all sorts of information. And there are those that argue that globalisation has meant that the market has become saturated with products. Many consumers feel overwhelmed by the sheer amount of information. This so-called information overload means that consumers take in hardly any adverts anymore. Here you can find out exactly what...

Buying followers – is it worth it?

Buying followers: is it worth the investment?

Fans, followers and likes – these are the currency of social media. But building an active and loyal following on Facebook, Instagram, etc. isn’t always easy - huge competition means it can be hard to attract people to your page. For that reason, buying followers and likes can seem an enticing option. Unfortunately it’s one which rarely proves to be the key to long-term success.

The filter bubble: how it influences us

The age of the filter bubble – a small world in a large network

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticised for some time. The accusation: they create...

Running a business Facebook page

How to run a successful company Facebook page

Gone are the days of social networks only serving as private contact between friends. Whether you’re an artist, a party, or a company: social media is the ideal way to communicate with fans, members, or customers. However, many start-ups and self-employed people underestimate the effort that goes into a successful business Facebook page.

IFFT—find out how to improve your workflow

More productivity with IFTTT

The web service IFTTT lets users automate the processes of over 200 different web applications, services, and devices according to rules defined by users. The rules, also known as recipes, fall into one of two categories: 'if recipes' made of one component, and 'do recipes' composed of two. Many pre-packaged recipes can be found online, and can be easily tested, even by beginners. ...

Facebook impressums

Impressums for Facebook pages

When operating a business from an English-speaking country, it’s easy to overlook the finer details of legal requirements overseas. However, if your business also has a base in Germany, Austria, or Switzerland, you will more than likely be required to provide an impressum on your online presences. Failure to do so could lead to disciplinary action, which could have serious consequences for the...


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