Google

Golang

Golang: the simple programming language from Google

Google is best known for its search engine, but also for services like AdWords, Maps, or Gmail. Since 2012, the mega-corporation has had its own programming language in its product range: Go. Also known under the name Golang, it has drawn attention to itself through its simplicity. But how does it differ from established representatives like C++ or JavaScript? And when does it make sense to...

Google Analytics: improving your web project

Google Analytics: analysis for web success

Website operators pull out all the stops to try and guide visitors to their sites, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?

Tips for Google AdWords campaigns

5 tips for your first Google AdWords campaign

Starting your first online marketing campaign is a serious challenge. Alongside e-mail marketing and search engine optimisation (SEO), display advertising is a key component of any good online marketing plan. When it comes to running your first Google AdWords campaign, you’ll need a great strategy, sensible planning, and expert know-how to give yourself the best possible chance of success. Here’s...

What is Google AdWords?

What is Google Ads?

Google Ads is the most popular advertising platform for search engine displays. It also offers a portal to advertising space on various third-party sites through the Google Display Network. But how does Google Ads actually work? How much does Google Ads cost? And how can Google Ads help you?

What is the ROPO effect?

Brick-and-mortar shopping vs. e-commerce: what’s the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...

Google SEO tools

The most important Google SEO Tools at a glance

If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyse these parameters and adjust your website accordingly.

The best Google AdSense alternatives

The best Google AdSense alternatives

More and more website operators are looking for alternatives to Google. Even when it comes to online marketing, it’s obvious that Google has a finger in every pie. But sometimes you have to rely on a different solution, for example, if you don’t pass the strict guidelines or find yourself blocked. This is often the case with Google AdSense, the advertising network for publishers. What are the...

What is search engine advertising (SEA)?

What is SEA? The basics of search engine advertising

With search engine advertising (SEA), you can embed links to your website in the exact place that internet users search for products and services like yours. How does SEA work? And how much does it cost to advertise with a search engine? Discover everything you need to know about SEA, including the Google AdWords’ bidding process, and to what extent SEA can help you achieve your business goals.

Google Home vs. Amazon Echo – A comparative study

The best smart speakers: Google Home vs Amazon Echo

Google Home vs. Amazon Echo – which smart speaker is best? Google Home is the first major competition in a field dominated by the Amazon Echo. But which one is a better smart speaker? Which of the two speakers answers your questions more reliably and accurately? Which one has the most extensive smart home features? We provide a comparison of the two smart speakers.


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