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Online marketing basics

Online marketing basics: what you should know

Most beginnings get off to a tricky start – this might sound clichéd, but it is definitely true when taking the first steps in online marketing. If you’re searching for an SEO manual or the master plan for a suitable online marketing mix, you might be left disappointed. Each company has to find its own mix of campaigns and channels that works for them. If you know the most important online...

Cloaking – a SEO taboo

Cloaking – SEO tactics against Google policy

Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain...

How to submit your website to Google News

Google News: submitting and optimising your website

Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimizationsation of your website while following Google News guidelines – but the effort really pays off. The 1&1 guide to Google News will show you how it works and how you can...

Blogging tips: SEO for blogs

Blogger tips: how to optimise your blog for the search engine

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimisation for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.

ERR_SSL_PROTOCOL_ERROR: the best solutions

ERR_SSL_PROTOCOL_ERROR: how to fix the Chrome bug

Chrome is the world’s most widely-used internet browser. The application scores points not only when it comes to security and speed, but also with its features such as cross-device synchronisation of user data. But errors can occur even when surfing with Google’s wonder weapon. These can lead to the browser crashing or prevent certain pages from being accessed. The error message...

Deleting a Google result and protecting personal data

Deleting personal data with Google

The internet never forgets – is it always true? In some cases, search engines are obliged to grant users permission to delete defamatory search results. If Google displays personal data that is outdated or of no interest to the public, users can request the search engine to delete links to that data from the results pages permanently. But what exactly is the ‘Right to be Forgotten’ act, and when...

Golang

Golang: the simple programming language from Google

Google is best known for its search engine, but also for services like AdWords, Maps, or Gmail. Since 2012, the mega-corporation has had its own programming language in its product range: Go. Also known under the name Golang, it has drawn attention to itself through its simplicity. But how does it differ from established representatives like C++ or JavaScript? And when does it make sense to...

WDF*IDF: The Formula for better Content

WDF*IDF: What can the SEO miracle formula really do?

One of the most important tasks when it comes to designing your own website is creating and publishing high-quality texts. They shouldn’t just be highly relevant and readable, they should be optimized for search engines to rank highly as well. While the days of using keyword density as a quick path to success are over, semantic analysis methods like WDF*IDF are becoming more and more important to...

Keyword Planner alternatives you should know

Keyword Planner: 5 alternatives to the Google tool

Google‘s Keyword Planner has already undergone numerous changes; new features have been added and existing features have been optimised. Since the end of 2016, the keyword-based tool has only had limited usability unless you have a larger AdWords campaign. Instead of obtaining exact values for the search volume of reviewed keywords, users of the free edition only get approximate range values that...

Local SEO: the basics and tips

Local SEO: how local search engine optimisation works

Small and medium-sized companies are often hesitant about taking their first steps into the world of online business: the competition is too big, they don’t have enough online experience, etc. Even if you’ve decided against selling online and have instead chosen to go for brick and mortar trade, you still can’t afford to neglect online marketing. An increasing number of people go online to look...


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