Google

The Google evolution: Mobile search results

Google mobile search: the evolution of the Google search

In the modern world you don’t just have your smartphone on you at all times – you have Google as your daily companion as well. Through its broad range of services and applications for mobile devices the search engine market leader has taken a firm grip of the mobile phone industry with the help of its many partners. Google offers more than just a mere mobile search, the company provides personal...

Google AdWords alternatives

Google AdWords alternatives: the best platforms for effective SEA

In order to advertise in search engines, most businesses will use Google AdWords. There can be no denying that both SEA and SEO efforts are always geared towards the market leader Google. However, for a healthy marketing mix it also makes sense to look at some Google AdWords alternatives. The likes of Bing, Amazon, Facebook, and more, offer useful platforms for targeted and effective advertising....

SEO basics: link building tips for good page ranking

SEO basics: link building—the right external links

Despite the radical change Google Penguin brought to the function of search engines, a website’s link structure still remains an important component of search engine optimisation. Gone are the days where websites were able to increase their ranking through the dubious practices of link farming and using expired domains. Nowadays, organic link building is the best method for improving a site’s...

Content strategy

Content strategy

There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...

Website ratings: why are they so important?

Website ratings: how important are ratings and comment boxes?

As the saying goes: 'The customer is king'. This principle is emphasised online: By providing ratings, reviews, and commenting possibilities on your website, customers and visitors are given the opportunity to be heard. This also increases trust in your website. Read our article about why ratings on websites are getting more and more important, what types of ratings there are, and how they can be...

Optimize your online store: SEO for Google

Optimise your online shop: improve your Google ranking with SEO

With a little search engine optimisation (SEO), online retailers can greatly increase their reach —optimising your online shop for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your store will be listed higher in the Google search results in no time.

Google Analytics: improving your web project

Google Analytics: analysis for web success

Website operators pull out all the stops to try and guide visitors to their sites, through advertisements, links, or simply high-quality content. To measure the impact of different measures, Google Analytics tracks the behavior of site visitors and sums it up in detailed statistics. But how does Google do this and how can this be useful for your site?

Google Tag Manager

Google Tag Manager: the hub for your tracking and testing snippets

Tools for recording and analysing user behaviour are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the perfect answer. Here you will learn how the tool created by the search engine giant works and how you can make best...

SEO basics: internal links and website structure

SEO basics: correct website structure through internal linking

Have you ever thought of what kind of role internal linking plays in search engine optimisation? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.

Keyword strategy

Keyword research - part 3: keyword strategy

An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimisation can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritised according to their relevance for the project you’re optimising. In part three of our series, we show you how to develop such a...


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