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Adblockers’ impact on web development

Adblockers’ impact on web design and web development

Approximately a quarter of all internet users in the UK use adblockers in order to circumvent pop-ups or ad banners. And while it may be nice to peruse through your favourite content unhampered by advertising, these extensions cut into the profits of both advertisers as well as those running ads on their brand or company. However, only few seem to be aware of the fact that it’s precisely these ads...

Image SEO: optimising photos and images for Google

Image SEO: improve your Google ranking with image optimisation

There’s no doubt that having engaging images on your website is of central importance. Photographs and graphics can be much more than just decorative; they can inspire visitors to read more content and possibly lead to conversions. Many webmasters neglect to take appropriate measures here. In adjusting the standard SEO of the website, all too often, little or no attention is paid to the search...

Pinterest vs. Instagram: a comparison

Pinterest and Instagram: comparing two image-sharing networks

The success of the image-sharing networks, Pinterest and Instagram, shows the significant marketing potential of social media. Since their launch in 2010, the two platforms have established themselves as big players in both the British market and worldwide. However, business owners considering these platforms for marketing campaigns should be aware of their differences in order to assess whether...

Snapchat Spectacles | What can these camera glasses do?

Snapchat Spectacles: Glasses with a camera function?

Snapchat Spectacles are becoming more and more popular but are also polarising the general public. Supporters of the Snapchat initiative view the sunglasses with an integrated camera as very practical and as an iconic addition to the app. Others, on the other hand, criticise the glasses due to the fact that they allow people to be filmed without their knowledge or permission. But just how exactly...

Copyrighting software

My programme, your programme: copyrighting software

Many developers are now idolised, and with the right idea and snippet of code you could be as successful as most of Hollywood. Musicians and writers often find themselves having to deal with plagiarism, imitators, and free-riders, which is a problem that many developers also face. Their software can easily be stolen and copied. Register your software and you can rest assured that you’re covered if...

Social Media | Pinterest for businesses

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential...

Finding alternatives to Adobe Photoshop

Photoshop alternatives: Adobe’s competitors reviewed

Adobe Photoshop is the gold standard in the realm of photo editing and has dominated the market for years. However, due to its immense range of functions, the programme is often too complicated and expensive for amateur photographers and designers. It’s no wonder then that there are many appealing cheap and free Photoshop alternatives available.

Basics of web design: design and color scheme

The basics of web design - part 3: design and colour scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colours bring about? What should you be mindful of when...

How to use Creative Commons correctly

Creative Commons made easy

Whether it’s music, photos, or graphics: an engaging website is full of visual elements and multimedia content. But not every website operator has the means to fill their site with their own professional images or music. A good alternative here are works published under a Creative Commons licence – they’re free to use and some can even be used commercially.

Instagram for businesses: Instagram ads

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...


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