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Social Media | Pinterest for businesses

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential...

The best image databases for free images

Databases for licence-free images

You don’t have to look too far when searching for free stock photos and images on the internet. But just because images are free, doesn’t automatically mean that they’re all completely unrestricted for use. This is where special licences come into play. We’ll guide you through an overview of the best sources for licence-free images available online.

Website optimisation – the biggest obstacles

Many website operators fall short when it comes to keeping up with the creation and maintenance aspects of their sites. Despite responsive design, many websites still have loading times that are too long, which can prove off-putting for visitors. Our guide reveals what you can do to optimise the performance of your website.

Finding alternatives to Adobe Photoshop

Photoshop alternatives: Adobe’s competitors reviewed

Adobe Photoshop is the gold standard in the realm of photo editing and has dominated the market for years. However, due to its immense range of functions, the programme is often too complicated and expensive for amateur photographers and designers. It’s no wonder then that there are many appealing cheap and free Photoshop alternatives available.

Basics of web design: design and color scheme

The basics of web design - part 3: design and colour scheme

Many users are often unaware of what exactly goes into making an aesthetically appealing website. But most successful websites follow some basic principles to ensure that a unified design adheres to a basic theme or message that is to be conveyed to the viewer. These questions and more influence the site’s conception: What effects do certain colours bring about? What should you be mindful of when...

How to use Creative Commons correctly

Creative Commons made easy

Whether it’s music, photos, or graphics: an engaging website is full of visual elements and multimedia content. But not every website operator has the means to fill their site with their own professional images or music. A good alternative here are works published under a Creative Commons licence – they’re free to use and some can even be used commercially.

Instagram for businesses: Instagram ads

Advertising on Instagram

When it comes to increasing brand awareness, Instagram is an invaluable tool for businesses. Besides making use of the platform’s regular functions, there are many interesting advertising options. As well as being able to make photo, video, and carousel ads, businesses can promote posts already published to their feed. Creating Instagram ads follows the same structure as with Facebook. If you’ve...

Step-by-Step Banner Design

Banner design: how to design your own banners

Advertising banners are an elementary component of online marketing. Well-designed advertisements invite the viewer to take advantage of your offer. Therefore, well-made graphics can generate attention, clicks, and ultimately sales. However, many things can go wrong when it comes to banner design. We explain to you in a step-by-step guide what constitutes good banner advertising and which mistakes...

Instagram for business: social media marketing

Instagram for business, part 1: What is Instagram?

A picture paints a thousand words – this may sound like a cliché, but in a marketing context, it’s become an accurate assessment. Images and videos are becoming more and more important when it comes to communicating with potential customers; the visual image of a brand is almost as important as the content offered. And this is where Instagram comes into play. Almost all major brands are aware of...


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