Instagram

Social commerce

Social commerce – using social media to increase sales

Social commerce connects online shops with social media networks to improve sales. It allows small and medium-sized businesses to expand their customer base and boost revenue. To capitalise on the huge potential of social commerce, retailers need to understand how to use it effectively and develop a long-term strategy.

Joy of Missing Out

JOMO: The mindful countertrend to FOMO

JOMO (joy of missing out) is the antithesis of FOMO (fear of missing out). Younger people especially are discovering the joy of missing out for themselves. They’re enjoying the moment, instead of chasing after trendy events and comparing themselves to others on social media. JOMO is a response to the increasing levels of stress associated with the modern world of work and social pressures.

Deleting your Instagram account

How to delete your Instagram account

An Instagram account only takes a few seconds to set up and can be deleted just as quickly – provided you know how. The function to delete the Instagram account is not so easy to find. We show you how to permanently remove all your images and videos from the web as well as social signs and comments on your content. Alternatively, Instagram also offers the option to temporarily disable your...

Instagram alternatives

The best Instagram alternatives: Social networks for hobby photographers

Instagram alternatives don’t have it easy: Ello’s hype, for example, has faded, and Pixlr is a photo editing app at best. A “real” alternative to Instagram should have its own community and, like the market leader, be available free of charge for Android and iOS and as a web application. We’ve picked the best ones for you.

Measuring success: Instagram statistics & analysis tools

Instagram for business – part 3: measuring success

Monitoring success is an indispensable part of advertising, and social media marketing with Instagram is no different. Without analysis, you lose the overview as well as optimisation potential, and your hard-won followers might withdraw. If you want to prevent this, you should keep a close eye on your account - with Instagram statistics or an Instagram follower analysis.

Hashtags

The most popular hashtags: extend your reach

Hashtags – keywords for social media posts – bundle content together and enable internet users to take part in public discussions with their own posts on various topics. Hashtags are relevant when it comes to social media marketing. By adding keywords to posts, it enables you to specifically address interest groups. We will tell you what to consider when selecting and using hashtags and will...

FOMO

Fear of missing out (FOMO): Definition, causes and ways out

Could you be prone to FOMO like many other people? When scrolling through Instagram, suddenly your own life can seem dull in comparison. At a family lunch, you might have an irresistible urge to check your phone. And after turning down a barbecue with friends because of a prior commitment, you nervously check Facebook feed for updates. We’ll tell you how to deal with FOMO.

Social networks: dangers of social media

Social networks: the 5 most common dangers and which actions to take

Social media brings millions of people together from around the world. They chat, send pictures and videos, and share information with each other. Companies like to use these platforms to extend their reach, but the more popular a network is, the more likely it is for dangers to be lurking. Tragedies, PR scandals, or an emptied bank account can be the result. We reveal which social network risks...

Your guide to becoming a social media influencer

How to become an influencer

Influencers are modern, digital trendsetts whose YouTube videos and Instagram posts are viewed, shared, and liked millons of times. These people are icons to their fans, and have a considerable influence over their consumer behavior. Influencer marketing relies on this as an effective form of advertising and makes it a lucrative profession. However, the path to becoming a social media influencer...

Pinterest vs. Instagram: a comparison

Pinterest and Instagram: comparing two image-sharing networks

The success of the image-sharing networks, Pinterest and Instagram, shows the significant marketing potential of social media. Since their launch in 2010, the two platforms have established themselves as big players in both the British market and worldwide. However, business owners considering these platforms for marketing campaigns should be aware of their differences in order to assess whether...


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