Usability is a crucial factor when it comes to the success of your online presence. It’s therefore of the utmost importance that users can find their required information easily and without delay. As a website operator, you can make this possible by enabling your visitors to browse your site for specific keywords. Find out more on how to create a custom search engine for your website.
From video content to social media to artificial intelligence, today's online marketing aims to engage users through multi-faceted content. That's why companies strive to stay up to date and embrace new ideas. Find out which online marketing trends you can expect and should take into account in 2022.
The UK loves shopping online because it’s so convenient. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticised for both security as well as data protection issues. Fortunately, there are plenty of PayPal alternatives out there. We’ll introduce a few here.
Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.
Almost everyone knows the online auction marketplace eBay. High commissions and negative experiences have led some users to try out alternatives. There are sustainable online marketplaces with fair business models and platforms where you can buy and sell safely. We present the best eBay alternatives and make the comparison: Which can hold its own?
Just a few years ago, the prospect of paying for goods and services online was unimaginable. But in many industries today internet shopping has overtaken high street retail. As a result, online payment services like PayPal have become very popular, with many customers considering them a decisive factor when shopping online. So how do these payment gateways actually function? We’ll explain this...
The world of mobile commerce revolves around the concept of usability. This means ensuring that mobile sites are simple and intuitive in order to give tablet and smartphone users the best possible user experience. As m-commerce revenue continues to grow, online shop operators who fail to notice the trend and optimise their site accordingly can lose out on potential customers, and therefore, a...
Mobile payment is on the advance worldwide. The leading providers of mobile payment alternatives have also gained a foothold in the United Kingdom, with London being the biggest adopter of mobile payments. We give you an overview of the most frequently used mobile payment apps in the UK, their functionality, and security features.
If you want to launch a dropshipping business, you have to start looking for a manufacturer or wholesaler who will work as your so-called dropshipping provider. There are both national and international providers you can partner with as your dropshipping supplier and link them to your online store via a plugin.
Online or offline advertising: which marketing method should you choose for your business? The answer is both; traditional marketing and online marketing go hand in hand. While print and TV campaigns can get your brand noticed in the public eye, SEO and SEA measures aim to personalise online advertisements to specific user groups. Both types of marketing have their advantages and disadvantages, so...