Online Store

Intelligent search: using the search function

Intelligent search: a user-friendly search bar for your online shop

For many customers, the search bar is the first port of call when visiting an online shop. It is the most important tool for research and shopping online; something which most e-commerce retailers have been aware of now for quite some time. But a search bar is often not enough. Many retailers choose to use very basic standard solutions, despite the fact that an intelligent search with features...

How to use prototypes in online marketing

Prototyping in online marketing

Good ideas are a dime a dozen in the start-up scene. Only a few of these are actually realised as many founders fail and lose the money they invested. So why not test before you invest to see whether an idea has a potential future? Prototyping in online marketing is a valuable technique for analysing a business idea’s market potential in advance, and therefore testing the project’s perspective...

Customer journey: the basics of touch point analyses

Customer journey: turning viewers into paying customers

Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company they’re being advertised to at different locations and at different times. Such touch points are compiled and evaluated from customer journey data. We’ll explain how.

Creating an IT disaster recovery plan

For when the going gets tough: the IT disaster recovery plan

For businesses, a reliable IT infrastructure is just as integral to day-to-day operations as competent management, productive employees, and reasonable working conditions. A server outage is able to paralyse an entire company. Adequate preparation can help prevent some of the most common errors from occurring; unforeseen risks, however, will always remain a factor. In order to be on top of your...

How to use recommendation systems in e-commerce

Recommendation systems in e-commerce

Admittedly, automated systems also make mistakes, but overall, it’s quite impressive that online shops can suggest products that users like. By streaming movies and series, the respective platforms are able to 'learn' the users’ tastes and then generate playlists automatically. This isn’t a coincidence, but rather the ability of modern recommendation systems.

What is neuromarketing?

Neuromarketing – the way into the consumer’s brain?

‘I think therefore I am’ – René Descartes’ iconic saying, it seems, may only be half true. If you choose to believe neuroscientists like António Damásio and Joseph E. LeDoux, then cognitive and emotional processes play a part in every rational decision. Even clicking the purchase button in an online shop is a decision that has been unconsciously influenced by emotional information. Or at least...

Live chat: the modern support solution

Live chat software – who should use this modern support model?

Live chat support is becoming an increasingly popular way of offering customer service for online businesses, and all you need is software and a code to get started. However, maintenance of a live chat service is expensive and time-consuming, so before you dive straight in, it’s important to consider whether live chat software is right for you.

Display advertising vs. real-time advertising (RTA)

Display advertising/display marketing vs. real-time advertising (RTA)

Banner ads and other forms of display marketing have been proven to be effective marketing strategies for products and services online. The new practice in this field is real-time advertising (RTA) and its real-time bidding (RTB) approach. This new strategy carries out an automated bidding war in milliseconds to decide which advert will be displayed. But how does it differ from traditional display...

Banner blindness: explanation and impact

What effect does banner blindness have on online marketing?

Advertising banners, pop-ups, and similar ad formats are not popular within the internet community. The user consciously as well as unconsciously ignores this kind of advertisement while surfing the web with more and more internet-savviness, as well as being increasingly wary of untrustworthy fake dialogue boxes. This phenomenon is known as 'banner blindness', which was identified by Benway and...

Website expansion: subdomains & Co.

Website expansion: subdomains vs subdirectories? Or a new domain?

As is often the case for website operators or e-commerce providers, changes in content or product selection may sometimes stray from your site’s previous theme or inventory. If this new material deviates from your current selection too dramatically, then it may be time to consider other options. Moving to a new domain/website or exporting content to directories or subdomains are common solutions...


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