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The most useful Photoshop shortcuts

The most useful Photoshop shortcuts

Endless clicking through the many menus when working with Photoshop is a major disadvantage for users of the photo editing software giant. But thanks to certain Photoshop shortcuts, users have the option of employing keyboard combinations to skip straight to certain actions. We’ve compiled the best of these Photoshop tricks for Windows and Mac OS here.

PSD2

PSD2: What does the Payment Services Directive mean for you?

When it comes to making payments on the internet, customers favour security and convenience over everything else. The payment process shouldn’t take long and must meet data protection requirements - after all, this is very sensitive data. Regarding PSD2, the EU is presenting a new version of the Payment Services Directive that regulates online payments more thoroughly and promotes competition...

The best PayPal alternatives

The 7 best alternatives to PayPal at a glance

The UK loves shopping online because it’s so convenient. Fast, easy, and secure payment methods have contributed to the rise of this sector. Until recently, online payment systems were heavily dominated by one industry heavyweight: PayPal. But not everyone is enthused by this payment method, having been criticised for both security as well as data protection issues. Fortunately, there are plenty...

Geo-blocking ban

Geo-blocking ban: what’s behind the new EU regulation

Since April 2018, Netflix and Spotify users have been able to use their accounts across borders in the EU. Thanks to the Portability Regulation, geo-blocking technologies used presently will no longer be permitted. With the geo-blocking regulation in December, the ban will also be extended to e-commerce in December in order to strengthen digital domestic trade in the long term.

Attribution models in online marketing

Attribution models

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...

E-commerce platforms: a software comparison

E-commerce platforms: online store software comparison

Choosing the right e-commerce platform for your online shop can be a complicated task: the sheer quantity of options alone make finding the perfect solution sometimes seem like an insurmountable task. First and foremost, the business situation and personal preferences are the main factors that determine which e-commerce platforms are right for you. We’ve laid out which options are available and...

What is a thumbnail?

Thumbnails – little pictures, lots of power

Thumbnails can be found everywhere online. These small images help users to get a preview of web content such as photos or videos, and to select what might interest them. Thumbnails can be seen as teaser, formatted as compressed images. Website operators use the thumbnail images to attract attention and gain clicks. But what exactly are thumbnails? And when are they used?

Second screen for online advertising

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...

Joomla: the basics about this open source CMS

Joomla – the open source CMS in profile

Over the past few years, Joomla has established itself as one of the most popular content management systems. This is thanks to its extensive basic functions and large number of extensions developed by the Joomla community. Its functions and design modifications give Joomla projects the crucial final flourishes and even enable you to run an online shop on this open source CMS.


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