Online Store

Native advertising: the right context

Native Advertising

Unlike classic online ads, native ads are designed to be both context-sensitive and target-group oriented. Native advertising usually takes place in an editorial environment. The ads should fit into the natural content as well as possible. The aim is to create attention through a positive user experience and subsequently achieve brand awareness.

Optimize your online store with a stock control system

Inventory control in online trading

An increasing number of orders indicates growing success for your online shop. However, the logistical effort increases in line with demand. Without well-planned purchasing and sales as well as solid warehouse structures, the dream of high profits quickly turns into a nightmare. In order to equip your business for higher sales figures, the use of a stock control system is recommended.

Marketing automation: first steps and campaign details

Marketing automation

Marketing automation refers to software platforms through which databases and campaign management aspects are connected with one another. This allows a form of campaign planning in which marketing measures are automatically deployed, measured and evaluated. We'll tell you how you can benefit from marketing automation.

Lead scoring: quality counts

Lead scoring

Not all leads are the same, something which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorised. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorise and prioritise all leads so that you can invest your time and energy...

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

How does successful lead management work?

Lead management

Just as a good gardener provides optimal conditions for every growth phase of their plants, a good online marketer also cultivates their customer relationships, since just one contact with a potential customer is seldom enough to completely convince them about a product. In “lead management”, you accompany an interested party from first contact to a successful conclusion.

Amazon SEO: Simple means to higher sales

Amazon SEO: Improve your Amazon ranking

Those who want to sell online often can’t avoid going to Amazon with their online shop. The sales platform is one of the most important e-commerce magnets in the world, which is why good placement in the Amazon search results is highly competitive. Like classic search engine optimisation, Amazon SEO has developed into an important success strategy for this reason. If you understand the mechanics...

Cohort analysis – understanding user behavior

Cohort analyses – a quick insight into user behaviour

Tools like Google Analytics provide store and website operators with extensive data about customers and visitors. Performing an analysis of this information is crucial if you want to accelerate the success of your web project. Examining the database isn’t as easy as it sounds. Cohort analyses are becoming more and more frequent in online marketing to help companies define user behaviour and...

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.

Tips for successful online store marketing

Successful e-commerce business: 8 tips for online shop marketing

You may think that the business model and the product range on offer are the most important success factors for an online shop. But what’s the point of having an exciting range of products if no potential customers can find their way to the store? Success comes with proper online shop marketing methods. Only with the correct strategy and a clever marketing mix comprising of SEO, SEA, social...


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