Online Store

Cease-and-desist letters in e-commerce

Copyright law in e-commerce

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well and how to respond to legal warnings.

Successful content promotion

Content promotion: maximum reach for your content

A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting...

PrestaShop – the modular system for e-commerce

PrestaShop: the shop platform with HQ in Europe and Miami

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimisation for mobile devices. PrestaShop was developed especially for...

Social Media | Pinterest for businesses

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential...

Paperless office: the advantages of digital archiving

Paperless office: can you really digitise everything?

Digital photo albums and music collections are nothing new; for years now, internet users have been able to manage their music and images online. This phenomenon allows us to share our snaps with friends via social media platforms and listen to our favourite songs while on the go. The paperless office is the workplace equivalent, and although the number of companies turning digital seems to be...

Server failure – what to do?

Server failure: risks, consequences, countermeasures

Server failures can be devastating for businesses, especially if central business areas are controlled by IT systems since the longer the server is down, the costlier is it for the company. This can result in loss of sales and in the worst case, the loss of business or customer data. Here we demonstrate the internal and external sources of danger that can lead to server failure, explain the...

Writing terms and conditions

Common mistakes when writing terms and conditions

General terms and conditions are now an integral component of the contract between buyers and sellers. They are important for online store owners to apply the same rules for all their customers and goods. Furthermore, they not only simplify the purchase process for dealers and customers, but also provide legal protection for both parties. But what do you have to pay attention to when writing terms...

Retargeting ads: running more campaigns

Website retargeting: hot on the user’s heels

The biggest challenge facing the e-commerce industry today: turning users who’ve found their way to websites via solid SEO work or ads into paying customers. A number one spot in Google’s search results or the highest click rate with an AdWords campaign means nothing if these don’t lead to conversions. Through retargeting, you can fight against scatter losses by addressing customers who’ve shown...

What is the ROPO effect?

Brick-and-mortar shopping vs. e-commerce: what’s the ROPO effect?

E-commerce has been booming for years now, and nowadays, even everyday items like groceries are ordered online. A threat to brick-and-mortar locations? Not necessarily: the ROPO effect shows that local retailers also have the possibility to take advantage of the marketing power of the internet. This is due to the fact that many customers do their research online and the make their final purchase...


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