Online Store

Online payment methods: an overview

Paying online: payment methods in e-commerce

Thanks to constantly evolving technology, purchasing goods online is becoming ever more convenient, with retailers and service providers alike taking advantage of the internet’s marketing potential. Despite these developments, the risks involved in online transactions remain a major deterrent for many people. That’s why it’s crucial for retailers to provide reliable and secure payment methods in...

What is affinity marketing? Definition and overview

Affinity marketing: Advertising through reference groups

What is affinity marketing? This form of online marketing is relevant to all of us, whether we want it to be or not. The techniques of affinity-based advertising are particularly successful in e-commerce. This article defines the term affinity marketing, and provides information about the methods and relevance of this marketing technique.

Google Data Studio for visual data analyses

Google Data Studio: setting the scene with your data

Data analysis is a purely theoretical matter for most people. But in order to provide the customer with information, it’s important to be able to visualise sets of data. With Google Data Studio, you can summarise data from different sources into one handy report. Our guide gives you an overview of Google’s latest offering.

Successful content planning

Focusing on your target market: successful content planning

To be able to implement all your content marketing goals, you’ll need a well-structured and thought-out editorial plan. By carrying out proper strategic considerations in advance – including topic research and resource planning – you can be sure to create a solid content plan that gives all your editors a clear view of the tasks ahead. By doing so, you can give more weight to your content...

Good product descriptions for online stores

Success in e-commerce: product texts that sell

High quality and unique product texts are an important building block for any successful online shop. Promising and convincing product descriptions not only help potential customers make their purchasing decision, but they also give online shops an advantage in terms of Google ranking. Providing inspiring and creative texts that convey clear added value for the customer will help you stand out...

Cease-and-desist letters in e-commerce

Copyright law in e-commerce

Legal disputes don’t necessarily have to be settled in court. In many cases, copyright law-related issues can be resolved outside of court using a cease-and-desist letter. In this guide, we provide an overview of what you should include in an official warning as well and how to respond to legal warnings.

Successful content promotion

Content promotion: maximum reach for your content

A content marketing strategy doesn’t just appear, but is rather the result of an intense analysis of goals, strengths, and content. Implementing the strategy requires a lot of personnel as well as finances. You design the content, write blog posts, produce videos, and put together whitepaper and e-books. After all this, you still aren’t finished. Nothing will happen if you don’t start promoting...

PrestaShop – the modular system for e-commerce

PrestaShop: the shop platform with HQ in Europe and Miami

The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimisation for mobile devices. PrestaShop was developed especially for...

Social Media | Pinterest for businesses

Pinterest for businesses

It would be a serious mistake not to take Pinterest seriously as a marketing platform. While it may look like an extensive photo album of recipe ideas, DIY tutorials, and dream holiday destinations, the truth is that the social media site can offer a valuable service: generating referral traffic for your company website. Brands can use the platform to curate their image and attract new potential...


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