Outlook

Sending emails: Alternatives to Gmail

E-mail providers: what are the alternatives to Gmail?

E-mails these days are quick to send – much quicker, indeed, than ordinary letters. Almost everyone has one or more e-mail addresses, and the chances are pretty good that one is with Google: Gmail is one of the most popular and most used e-mail services. But there are plenty of Gmail alternatives that stand out by offering you better protection for your personal data. We explain here what these...

Office 365 vs. Office 2016: the models in check

Office 365 vs. Office 2016: a comparison of both models

With Office 365, Microsoft introduced a subscription model for the popular software package for the first time. Instead of paying a one-off fee for the license, as with Office 2016, you pay a monthly or annual fee for the use of the included programs such as Word or Excel. The advantages and disadvantages of both models are shown in our comprehensive comparison: Office 365 vs. Office 2016. So...

Creating the perfect newsletter subject line

Newsletter subject line: how to make customers curious

E-mail advertising is the ideal supplement to online marketing methods such as SEO or SEA. With the correct newsletter subject line, you can attract the reader’s attention – but it is crucial to choose the right content and text. Here are a few important basic rules for increasing your newsletter’s opening rate and, with that, your conversions.

The Best Alternatives to Evernote

Alternatives to Evernote: A comparison of digital notebooks

Evernote is one of the most popular digital notebooks worldwide. It is characterised by its structured, multifunctional presentation. However, many useful features are included only in the paid premium version. We will show you which comparable programs are available and give you the best alternatives to Evernote.

The double opt in process

E-Mail marketing basics: the double opt in process

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. The double opt in process is used in the UK to try to combat spam. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double opt in process.


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