SEO

How to optimize your SEO content

10 tips for optimising your SEO content

What distinguishes good SEO content from average website content? Why is it so important to optimise SEO texts on your homepage for search engines? These ten tips on topics such as keyword optimisation, duplicate content, and internal links show you how to customise your site content to meet the demands of the modern web search. Don’t forget that a good writer first writes for the reader and then...

An introduction to clickbait

What is clickbait?

‘What you’re about to read in this article has never been discussed before!’ This may not be entirely true, because the topic of clickbaiting is already commonplace in the world of social media. But by using sensational titles and descriptions like we just did, marketers and publishers aim to generate clicks to boost their ad revenue. And for the most part, it works. So how is this tactic so...

Google Search Console: Things to know before you start

Google Search Console for beginners

Google provides web developers with many free tools, but hardly any are as versatile and important to the SEO sector as the Google Search Console. Using the free analyser tool, developers can take their website’s settings and technical optimisations into their own hands, gain access to statistics not visible to the public, and learn to better understand the “Google view” of things.

SEO add-ins for Excel - easily connecting data

SEO add-ins for Excel: optimising and editing all in one

SEO data is the bedrock for any successful online marketing venture. The calculating power of Excel is a boon to data analysts when it comes to processing metrics and analysis data. But how can these large quantities of data gathered from SEO tools be directly processed in Excel? SEO plugins for Excel offer a very practical possibility here. We present the most useful extensions here.

What is conversion rate optimization?

What is Conversion Rate Optimization (CRO)?

Successful SEO measures help land you a spot in the top ranking positions of the search engine results pages (SERPS) and increase the influx of visitors to your site. But what happens when only a few visitors are actually buying your products or subscribing to your newsletters? Despite good traffic, the web project still isn’t as successful as it could be. The practical and effective solution to...

Performance marketing

Performance marketing: measuring advertising success

Advertising is a science in itself: self-employed people, entrepreneurs, and experienced advertisers know this. How well it’s received by potential customers can’t always be measured accurately. However, when it comes to online advertising, this problem can be countered with performance marketing. Within this subfield, in which the most diverse strategies are used, from SEO and SEA to newsletter...

How to submit your website to Google News

Google News: submitting and optimising your website

Google News is the world's most popular news search engine. Submitting your website to Google News can immensely boost the success of your website. Registering for Google News is far from easy and requires careful optimizationsation of your website while following Google News guidelines – but the effort really pays off. The 1&1 guide to Google News will show you how it works and how you can...

Blogging tips: SEO for blogs

Blogger tips: how to optimise your blog for the search engine

Without a doubt, high-quality, content-rich articles are the essence of a good blog. Due to the huge selection of blogs and high rate of competition, blog operators need to actively promote their web projects. Search engine optimisation for blogs, in particular, is an often-underestimated means of increasing the reach of a blog and attracting readers from the target group.

Explainer Videos: The Best Tools

Create an explainer video: Comparing the best tools

Whether you want to clarify a problem, make a dull tutorial into something fun, or have your product reach millions of people, creative and funny videos are the way to go. But what exactly is an explainer video, and what should you bear in mind when making one yourself? Here we will show you which tools you can use to create explainer videos yourself.

The most important HTTP status codes at a glance

HTTP status codes and their meaning

404, 302, 503 – short number combinations with great significance. Users encounter server status reports time and time again and if you know how to interpret them you can act accordingly. Knowledge of HTTP codes is even more relevant for website owners. With the right know-how you can vastly improve user experience on your website, which will also have an effect on the search engine ranking.


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