SEO

Backlink building

Backlink building: the top tips to generate strong backlinks

Building backlinks is a part of search engine optimisation. Google rates links leading to a site as recommendations and thus as an indication of their relevance to users. In addition to quantity, the quality of backlinks is included in this evaluation. Our article reveals how to generate strong backlinks and which mistakes to look out for to avoid being penalised by Google.

Chrome Updates

What is Chrome 68?

Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasising user safety on the internet, a not entirely selfless strategy from Google. In this guide, we will explain what changes will be made, why they are happening, and how you can prepare your website...

Cloaking – a SEO taboo

Cloaking – SEO tactics against Google policy

Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain...

What is a subdomain?

What is a subdomain?

Most people will have launched a mobile website with the prefix ‘m.’ at some point. Or maybe you’ve landed on an English-language page with an ‘en.’ in front of it? In both cases, you have called up a subdomain. But what is a subdomain? And when does it make sense to use one? We’ll discuss the purpose of a subdomain and how relevant subdomains are for SEO.

Google SEO tools

The most important Google SEO Tools at a glance

If you want to draw lots of visitors to your website, you first have to understand their online behavior. Ask questions such as: who are they? Where are they from? What are they searching for? And will they find the answer on my site? By using different Google SEO tools you can analyse these parameters and adjust your website accordingly.

SEO plugins for your browser

The most important SEO plugins for your browser

Before a website can be fully optimised for search engines, website operators must first see which areas have room for improvement. Analysis and evaluation of link profiles, meta tags, PageRank and many other factors is part of everyday life for SEO specialists. With the help of a variety of SEO tools, you can save yourself a lot of time and stress in SEO. Many of the best tools come as practical...

clear cookies

Deleting cookies: how to clear stored data

Some cookies can be very helpful – they let you sleep on those impulse purchases and keep them from disappearing out of your shopping cart, or log into social media sites with just one click. But not all cookies make surfing the web easier, and some may even forward unwanted information to third parties. It is a good idea to learn how to clear cookies, and this guide will show you how to clear...

How to integrate a Facebook like/share button

The Facebook like button: how to embed social plugins

If you believe Facebook’s statistics, then users who regularly use the like button have more than twice the amount of friends as typical Facebook users. They also click on around 5 times as many external links. In order to reach such active users, it’s recommendable that companies implement what’s known as social plugins, designed to bring the famous interactive like and share buttons directly...

Kibana tutorial

Kibana dashboard tutorial for beginners

If large amounts of data have to be indexed and structured, the license-free engine, Elasticsearch, is a popular solution. The Kibana web interface is often used to present the processed data in an appealing form. Together with Elasticsearch and Logstash, this forms the so-called ELK stack. In our Kibana tutorial, we explain step by step how to get the server application Kibana up and running and...

YouTube SEO: how to improve your ranking

YouTube SEO: ranking factors and optimisation tips

There’s much more to YouTube videos than ensuring they are available in HD quality. High definition is just one of many criteria that determine the ranking position of your clips in the video platform’s SERPs. Through a mixture of traditional and modern measures of SEO, YouTube videos and channels can be optimised – increasing your ranking and helping you gain viewers.


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