There’s more to expanding your online business than just increasing sales. Using content marketing, a business can inform, entertain, and reach out to potential customers in order to win their trust. It’s therefore important to create strong content with valuable information, tailored specifically for your target group. But this kind of content doesn’t just appear overnight. If you want long-term...
Strategic planning, laborious implementation, targeted promotion – anyone looking to make content marketing a sustainable aspect of their advertising campaign has their work cut out. But just because the content is online and has acquired its first likes doesn’t mean that the work is over and it’s time to put your feet up. Long-term monitoring of results and the optimisation of individual...
If you run an online shop, you’ll want users to not only browse your pages but to buy your products too. Getting a visitor to convert is your main focus. Quality content and strong references for your data security can strengthen users’ trust in your products. Trust seals can therefore help to clear any doubts users may have about the legitimacy of your store.
The search for the perfect software to meet your requirements of design and functionality for e-commerce can be a long and tedious affair. Some platforms just don’t quite give you the design you’re after, while others might look great but lack important shop functions like flexible payment methods, legal certainty, or optimisation for mobile devices. PrestaShop was developed especially for...
With a little search engine optimisation (SEO), online retailers can greatly increase their reach —optimising your online shop for Google really makes sense. Many online retailers offer construction kits that you can use to set up your online store according to SEO criteria. By adhering to these guidelines your store will be listed higher in the Google search results in no time.
Tools for recording and analysing user behaviour are part of everyday life for website operators. Yet the more codes you need to embed and keep track of, the more difficult and time-intensive the task becomes. How can you keep track of everything? The Google Tag Manager offers the perfect answer. Here you will learn how the tool created by the search engine giant works and how you can make best...
Have you ever thought of what kind of role internal linking plays in search engine optimisation? Linking individual web pages can be very beneficial for SEO, so this practice shouldn’t be overlooked. Through a meaningful website structure and the correct positioning and number of internal links, websites can increase their search engine ranking.
An exhaustive keyword list alone isn’t enough to deliver any results that you’ll be able to use for an SEO strategy. Insights for onpage optimisation can only first be derived if the search terms have been both quantitatively and qualitatively evaluated and prioritised according to their relevance for the project you’re optimising. In part three of our series, we show you how to develop such a...
With the annual correlation study on the topic of ranking factors, Searchmetrics has been taking care of the SEO sector since 2012. The prominent search and content performance platform also presents the most important findings each year in Google rankings – this comes in the form of general ranking factors and rank correlations. We have summarised the key learning points of the 2016 study for...
User interface is one of the most important keywords in modern web design and software development. Graphical user interfaces are currently relevant for both disciplines. Besides these, there are also numerous other interfaces — ranging from voice user interfaces to brain-computer interfaces. These interfaces enable interactions to take place between man and machine. Here, we provide an overview...
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