Backlinks are links that lead from someone else’s website to your own. The links are important ranking factors that influence the ranking of your website in search engine results. This article reveals how backlinks are structured, what types of backlinks exist and why they’re important for search engine optimisation.
Having your own website is a must for accountants. Potential clients can read about your services and find all the information they need to get in contact with you. And if you’re willing to invest some effort into search engine optimisation, your accountant website can even help you acquire new clients.
One of the most important tasks when it comes to designing your own website is creating and publishing high-quality texts. They shouldn’t just be highly relevant and readable, they should be optimized for search engines to rank highly as well. While the days of using keyword density as a quick path to success are over, semantic analysis methods like WDF*IDF are becoming more and more important to...
What is duplicate content? The term refers to pages or text modules that appear several times on a website or across domains. Duplicate content makes it difficult for search engines to display relevant content to users. Therefore, websites with duplicated content are downranked. Our article reveals how you can avoid and best deal with duplicate content.
Putting together a useful keyword set isn’t as simple as thinking up a couple of search terms and jotting them down in a brainstorming session. Keyword research experts know to check the relevance of their terms and to try out different keyword variants and combinations to improve their positioning in Google’s search engine results pages. The following keyword research tools are great ways to...
Google provides SEO specialists with some invaluable services for keyword research, with the most important amongst them being the AdWords tool, the Keyword Planner. While the program was originally developed to generate keywords for Google ads, it’s also proved itself to be a useful tool for SEO keyword research – and above all, it can be used for free! So, what are the terms for its use, and how...
Building backlinks is a part of search engine optimisation. Google rates links leading to a site as recommendations and thus as an indication of their relevance to users. In addition to quantity, the quality of backlinks is included in this evaluation. Our article reveals how to generate strong backlinks and which mistakes to look out for to avoid being penalised by Google.
Early next month, Chrome 68 will be launched and the new browser will distrust all webpages that do not have HTTPS encryption as “not secure”. This is a big step in the recent trend towards emphasising user safety on the internet, a not entirely selfless strategy from Google. In this guide, we will explain what changes will be made, why they are happening, and how you can prepare your website...
Cloaking is a technique used by website operators to deceive search engines and in doing so gain a better ranking. By learning about this black hat SEO method, you can make sure to avoid implementing accidental cloaking tactics for your website and so ensure you’re not at risk of being excluded from the index of the leading search engine results pages. This introduction to cloaking will explain...
Most people will have launched a mobile website with the prefix ‘m.’ at some point. Or maybe you’ve landed on an English-language page with an ‘en.’ in front of it? In both cases, you have called up a subdomain. But what is a subdomain? And when does it make sense to use one? We’ll discuss the purpose of a subdomain and how relevant subdomains are for SEO.
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