SEO

Magento: an introduction to the open source software

What is Magento

Many contemporary content management systems such as WordPress and TYPO3 can be used to design and program web shops with the help of plugins. But depending on the CMS, plugins can be pretty inconvenient to manage, making them a poor choice for larger projects. Some content management systems like Magento, however, are specially tailored for e-commerce, and therefore present a considerably more...

Storytelling tools at a glance

Storytelling tools – how digital storytelling works

Good digital storytelling is the focus of new marketing strategies and content design. Stories that are told online should be exciting, vivid, and above all, multimedia-rich. A large number of storytelling tools are now available, which means that multimedia stories can be achieved without the need for in-depth technical knowledge and financial resources. We explain which storytelling tools are...

Sitemap

Sitemaps – Here’s what you need to know

Sitemaps belong to the standard features of a website, but they seem to be gradually disappearing from the World Wide Web. Some online presences hide the navigation file or even forgo it completely. We explain why search engines like Google still give sitemaps a lot of attention, how important sitemaps are for SEO as a result, and how you can create sitemaps yourself – manually or with a sitemap...

Alternatives to Google

The most popular alternatives to Google

Numerous companies and nonprofit organisations offer web search services beyond the Google algorithm. The competition is usually stuck with an outsider status but they also present interesting approaches and innovative business models that don’t necessarily rely on the advertising industry. The trend toward anonymous web searches is also starting to appeal to more and more users, meaning that...

The most important Google ranking factors

Google ranking factors

Google is accountable for over 80% of search engine searches in the USA, making it by far the most popular search engine. It’s therefore of the utmost importance for owners of commercial internet projects to have their website ranking as highly as possible in the search results. It’s definitely worth taking into consideration the many different factors that influence Google’s rankings.

How does mobile SEO work?

Mobile SEO: optimise your site for mobile devices

Many businesses invest a lot of time and money into search engine optimisation: spending weeks working on keyword strategies, checking links, and working on the site’s technical framework. But then – nothing happens. This could be because mobile SEO has been neglected. It’s important to remember this vital step, since most searches now come through mobile devices, and Google expects website...

Readability index

Readability Index – what is it?

The readability of online texts influences not only user satisfaction, but also the search engine ranking. In this respect, it is an important criteria for SEO measures. So-called readability indexes measure how comprehensible a text is. Google also seems to take readability into account because texts with good legibility are easier to read. We introduce the Flesch Index, the Flesch Kincaid Index,...

The most important SEO tools at a glance

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimisation (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.  

Information architecture of a Website: Basics

Information architecture – the backbone of every website

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorises page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in...

Amazon keyword tools for better e-commerce rankings

Amazon keyword tools: the best solutions for Amazon keyword research

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...


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