SEO

How does black hat SEO work?

SEO basics: what is black hat SEO?

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

The most important meta tags and their functions

The essential meta tags at a glance

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results?

Competition analysis on the internet

Competition analysis: the best tools for checking out the competition

If you only base your web project on your own marketing ideas, you run the risk of prioritising the wrong issues or losing sight of important tasks. To adapt your own campaign in terms of search engine optimisation and advertising, you need to carry out a selective competitor analysis. But which tools provide the best options?

Optimising multilingual websites for search engines

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Canonical tag: how to avoid duplicate content

Canonical tag: what’s behind the canonical URL?

When certain website content is used multiple times, it’s not always due to inattentiveness, but could be intentional: international websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate content, there are certain methods, such as the canonical tag, which enable you to link to the original content.

Voice search optimisation for your website

Optimising websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behaviour and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimisation. Get to know the most important voice...

What is a rewrite engine?

What is a rewrite engine?

A rewrite engine is a component of the web server software that allows website operators to internally rewrite URLs or to redirect them to external URLs. The most popular rewrite engine is mod_rewrite for the Apache HTTP server, but other web servers also offer similar functions. We show you how URL rewriting works in different web servers.

SEO glossary: search engine optimization from A to Z

Search engine optimisation from A to Z

Between white hat SEO and black hat SEO lies a grey zone, aptly named grey hat SEO. Marketers use this area to increase their link juice and to obtain a better position in the SERPs. As you can see, there are many complicated technical terms when it comes to search engine optimisation, which can prove confusing for some. This small SEO glossary helps you to understand the terminology and means you...

Synergy in search engine marketing

Synergy in search engine marketing: how to find the right SEO-SEA mix

Search engine optimisation and search engine advertising aims to increase the visibility of a website, gain more visitors, and generate conversions. These two components of search engine marketing (SEM) should not be viewed as two completely distinct features. Only with the right mix of SEO and SEA is it possible to achieve synergy in search engine marketing and, as a result, sustainably increase...

What is search engine marketing?

What is search engine marketing (SEM)?

Search engine marketing (SEM) is one of today’s most important online marketing channels. But what exactly is search engine marketing? And how do its subcomponents SEO and SEA vary from one another? By adhering to fundamental marketing measures for web searches, website operators are able to optimise strategic aspects of their websites, thereby gaining more visitors and enhancing their web...


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