SEO

Readability index

Readability Index – what is it?

The readability of online texts influences not only user satisfaction, but also the search engine ranking. In this respect, it is an important criteria for SEO measures. So-called readability indexes measure how comprehensible a text is. Google also seems to take readability into account because texts with good legibility are easier to read. We introduce the Flesch Index, the Flesch Kincaid Index,...

The most important SEO tools at a glance

The most important SEO tools at a glance

If you want your business to be successful online there is no getting around Google. The magic term is search engine optimisation (SEO), and up until a few years ago this marketing knowledge was kept a secret. Now there are many practical tools that can help get you gain a better overview of the keywords, rankings, and performance of your website and can even be used by beginners.  

Information architecture of a Website: Basics

Information architecture – the backbone of every website

The successful information architecture of a website ensures that users and search engines can quickly and easily orient themselves within a website. Anyone who categorises page content in a sensible way and structures it efficiently facilitates both daily work on the page and later expansion of the website. As a basic framework of the website, information architecture is an important factor in...

Amazon keyword tools for better e-commerce rankings

Amazon keyword tools: the best solutions for Amazon keyword research

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

How does black hat SEO work?

SEO basics: what is black hat SEO?

Today you launch your website and tomorrow you’re ranked at the top of the list of search results? This is every website operator’s dream, but it’s sadly not that easy. SEO is an effective and sustainable marketing method, but it takes a while before the success starts to show. Some marketers use black hat SEO techniques to accelerate this process and in doing so are taking a big risk.

The most important meta tags and their functions

The essential meta tags at a glance

Meta tags are used by website owners to specify metadata in HTML documents. The coded information integrates with web browsers and search engine crawlers to enhance the searchability of a website. But which meta elements are actually required by user agents to improve processing? And how can you use metadata to boost your website’s ranking in the search results?

Optimising multilingual websites for search engines

Multilingual websites in e-commerce: international SEO

If you want your website to gain ground on the international stage, it’s crucial to be able to offer your content in a range of languages. But it takes more than just a good translation to keep all the versions of your site at the top of the search engine results pages. Without adequate SEO measures, your multilingual websites can quickly fall short of the mark.

Canonical tag: how to avoid duplicate content

Canonical tag: what’s behind the canonical URL?

When certain website content is used multiple times, it’s not always due to inattentiveness, but could be intentional: international websites or online shops, for example, display lots of similar content. To ensure that search engines don’t classify this as duplicate content, there are certain methods, such as the canonical tag, which enable you to link to the original content.

Voice search optimisation for your website

Optimising websites for voice search – future-oriented SEO

The process takes place rather quietly and unnoticed, but then again, voice search is becoming more and more important for search engines – and also for SEO. Changes in user behaviour and the first adjustments in search algorithms that take this trend into account are already noticeable. Future-oriented SEO starts right now with voice search optimisation. Get to know the most important voice...

What is a rewrite engine?

What is a rewrite engine?

A rewrite engine is a component of the web server software that allows website operators to internally rewrite URLs or to redirect them to external URLs. The most popular rewrite engine is mod_rewrite for the Apache HTTP server, but other web servers also offer similar functions. We show you how URL rewriting works in different web servers.


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