Spam

How to protect your website from malware

Malware on the server: consequences and countermeasures

A website operator is responsible for the security of a web project as well as the content. Neglecting security may lead to hackers easily infiltrating the system through security gaps. If a malware-infected website goes unnoticed, it could cause serious damage. It is therefore important to make sure your site is fully protected.

What Is Pharming?

Pharming: Protecting against Redirections to Fraudulent Websites

The internet is not only a vast marketplace for companies, but also a gold mine for criminals. They attempt to steal user data and redirect financial transactions by constantly developing new methods. One popular technique is called pharming. But how does pharming work and how can internet users protect themselves?

Newsletter KPIs: indicators in e-mail marketing

Click rate & opening rate – newsletter KPIs in e-mail marketing

In e-mail marketing, KPIs (Key Performance Indicators) are extremely important for analysing campaigns. Various indicators can help you to determine the final success rate of your marketing activities. But how exactly can you measure metrics like a newsletter’s conversion rate, opening rate, and click-through rate? And which other KPIs are important?

SMTP-Auth

What is SMTP authentication? Secure e-mail against spam

Is your mail server configured with SMTP AUTH? If not, you should do so as soon as possible. Professional spammers are happy to see every open relay that they can use for the distribution of their junk mail. Such spam is not only hassle for the receiver, but also unnecessarily increases your server traffic and damages your online reputation. This security gap can be closed with the simple ESMTP...

Personal data

Everything you need to know about personal data

What do your e-mail address, eye colour, preferred political party, and license plate have in common? They can all be regarded as personal data which companies and cybercriminals can use to draw direct or indirect conclusions about your physical, physiological, genetic, psychological, economic, cultural, or social identity. It goes without saying that this sensitive information must be protected...

Click fraud: how to out fraudulent clicks

How to protect yourself from click fraud

Every year, click fraud costs the advertising industry billions. An increasing amount of advertising operators have to deal with the fact that their ads often don’t reach their intended targets due to artificially generated clicks through the likes of link farms or bot nets that seek to deplete advertising budgets. We take a closer look at the topic of click fraud and show you some counter...

Online identity theft protection

Online identity theft protection

Many only know internet identity theft and similar crimes from movies or television. But stories of online fraudsters are not just merely screenwriters’ fantasies; for many the experience is all too real. Online identity theft has become more and more of a problem over the past few years, and everyone is a potential victim. We have compiled some preventative steps than can help you stay out of the...

Referral spam: causes and countermeasures

Referral spam: attack patterns and countermeasures

Do you find that lots of the traffic that arrives on your site comes from suspicious sources? There’s no need to worry since website operators encounter inconsistencies in reports from analysis tools (such as Google Analytics, Piwik, or etracker). The reason: referral spam falsifies visitor statistics. Learn how hackers can manipulate referrer information and traffic data, as well as which...

The double opt in process

E-Mail marketing basics: the double opt in process

An inbox full of spam is enough to grind anyone’s gears. Too many marketers try to worm their way into the inboxes of potential customers without seeking permission. The double opt in process is used in the UK to try to combat spam. To ensure you don’t drive any customers away or ruin your company’s reputation by sending undesired newsletters, you should look into the double opt in process.


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