Target Groups

How to make money on YouTube

Making money on YouTube – turning a hobby into a job

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you?

Create your own ap: iOS app publication

Create your own app – Part 5.2: Upload an iOS app to the App Store

Once you have finished the development and test phases of your native mobile app, you can finally publish it in the App Store. If you want to submit and distribute an iOS app in the App Store, first you’ll have to register with the Apple Developer platform and provide various details and settings. So how exactly does one publish an app in Apple’s store?

Vero

Vero – True Social: a closer look at the hyped-up network

Where has this Vero – True Social suddenly come from? The social network has been experiencing a remarkable hype since the beginning of the year. Numerous influencers and companies have jumped on the bandwagon and more than 3 million users have followed suit. Vero’s greatest strength is its completely ad-free and chronologically-ordered timeline. However, the app has attracted controversy...

Flat file CMS: the alternative to WordPress, etc.

The flat file CMS: flat hierarchies for faster access

Do you sometimes believe that less is more? CMS heavyweights such as WordPress, Typo3, or Drupal, aren’t always the best choice. They simply have too many features for small projects, simple blogs, or streamlined corporate websites. In cases like these, a flat file CMS is the best solution. These systems work without a MySQL server running in the background, and they provide surprising...

Attribution models in online marketing

Attribution models

Any marketer will tell you that getting your marketing strategy right is the most important thing for businesses online. To reach your potential target group as effectively as possible, it makes sense to have an ideal mix of different advertising channels. But how do you know that you’re spending your marketing budget in the right areas? Which ad channel is the best one for you to invest in? This...

What is the Registration Data Access Protocol (RDAP)?

Registration Data Access Protocol (RDAP): what’s behind the Whois alternative

For years, a successor to the domain query protocol Whois has been in development. For several reasons the protocol, developed at the same time as the internet predecessor ARPANET, is no longer regarded as modern or up-to-date. But now the Registration Data Access Protocol (RDAP) is being hailed as a promising candidate to fill this gap. But in what way is this Whois alternative different to its...

Spring framework: A backbone extension of Java

Spring – the framework for complex Java applications

Java doesn’t play a big role when it comes to simple web development, although the programming language has still maintained a strong appeal. The language, which is no longer supported by browsers, has established itself as an efficient solution finding tool, especially when designing backends for business applications. The Spring framework contains various modules that serve as a basis for...

Instagram alternatives

The best Instagram alternatives: Social networks for hobby photographers

Instagram alternatives don’t have it easy: Ello’s hype, for example, has faded, and Pixlr is a photo editing app at best. A “real” alternative to Instagram should have its own community and, like the market leader, be available free of charge for Android and iOS and as a web application. We’ve picked the best ones for you.

Hootsuite alternatives

Hootsuite alternatives: what do other social media tools have to offer?

Today, successful social media marketing campaigns are all done via special software that unites different accounts from different networks, making the work a lot easier. In recent years, Hootsuite has established itself as the market leader in this field. However, when it comes to Hootsuite alternatives, there are many competitors with promising options for those looking for a cheaper platform,...

The first step: lead generation

Lead generation

Are you looking for potential customers online? You will soon realise it’s quite a challenge to grab internet users’ attention. Users are becoming more and more sensitive to advertisements and end up deliberately ignoring them. It might seem impossible to establish contact in this way, let alone generate qualified leads. But with the right strategy, and working closely with lead management,...


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