Target Groups

CSS coding made easy

CSS Tutorial: An introduction to Cascading Style Sheets

Without CSS, websites would just be a collection of text elements separated by headlines and paragraphs. Only the ability to format HTML using cascading style sheets make the internet what it is today: a colourful mix of customised online presences, from the ambitious home hobby page to the award-winning design website. Our CSS tutorial walks you through the secrets of the stylesheet language with...

Lead scoring: quality counts

Lead scoring

Not all leads are the same, something which each marketer will realise sooner or later. It’s not the mass of contacts that make a successful lead management campaign; it’s how they’re categorised. This is where lead scoring comes in. Lead scoring models, used to find out which contacts are the most promising, help to categorise and prioritise all leads so that you can invest your time and energy...

Lead routing: the sales department takes over

Lead routing

All steps in the lead management process are aimed at building sustainable customer relationships and bringing products and services to customers in a profitable way. After all measures have been taken in the lead nurturing process to successfully connect the contact and provide them with suitable information tailored to them, the sales department comes into play. When it comes to lead routing,...

How does successful lead management work?

Lead management

Just as a good gardener provides optimal conditions for every growth phase of their plants, a good online marketer also cultivates their customer relationships, since just one contact with a potential customer is seldom enough to completely convince them about a product. In “lead management”, you accompany an interested party from first contact to a successful conclusion.

Different app formats: what is a web app?

What is a web app? Definition and examples

Apps come in all shapes and sizes nowadays – from native mobile apps designed for smartphones and tablets, to desktop installations for office management. And now, there’s a new form of application that works on all operating systems and devices: web apps. But what are web apps, what are their specific features, and how to they differ from native apps or indeed traditional websites? Let’s take a...

Create infographics with online tools

Six tools for creating infographics

Do you want to create high-quality infographics to enhance your content and display information that is easily understood by your readers? With the help of online tools, you can create impressive infographics by yourself – whether for your presentations, websites, blogs, or posts on social networks. With the many free tools on offer, you can even visualise data and enrich your web presence with...

B2C - Business-to-consumer

B2C: Business-to-consumer

“B2C“ stands for “Business-to-Consumer” and refers to business relationships between companies and consumers. For example, when customers place an order in an online shop, they enter into a business relationship with the respective company. The company enters into a communication relationship with their customers by sending an order confirmation, a newsletter, or recommendations for further...

How to make money on YouTube

Making money on YouTube – turning a hobby into a job

The video portal YouTube connects people the world over. Operators of these video channels entertain and influence millions of subscribers with their innovative ideas; in some cases, this can fund their entire lifestyle. So how do professional YouTubers actually make money on the platform? Could uploading videos and earning income from YouTube also be something for you?

How viral marketing works

Viral marketing: digital word of mouth

Targeted and intelligent advertising is the key to a company’s success – online as well as offline. In the ideal case, your own messages and content are so good that they will spread quickly, like a virus. Sometimes when advertising messages run under their own momentum, problems such as chaotic situations and reputation damage occur. But if you practice viral marketing correctly, you have the...

Predictive analytics | Definition and examples

Predictive analytics – definition and examples

What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what tools there are for using the technique of predictive analytics.


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