Target Groups

Brand ambassador: who, what, and why?

Brand ambassadors and their importance in online marketing

Brand ambassadors are often the face of a company on social networks like Facebook or Instagram, company blog posts, at fairs, conferences, and other such events. They give a brand a friendly face. These days, brand ambassadors operate in a field, which, in this era of web 2.0, is getting a whole new lease of life: authentic influencers and standard employees are replacing famous celebrities as...

Creating a logo: tips and helpful software

Create your own logo: tips for logo design

A logo serves as a figurehead for a company or a brand: it symbolises the corporate identity and leads the target group to create a positive association between image and brand. As a result, every brand and every company should have a suitable logo. When creating your own logo, previous experience in image editing is not necessary – although it is very helpful when turning your concept into your...

Server operating systems: a history and overview

Server operating systems: history and today’s situation

Operating systems have gone through some major changes over the years. While their beginnings are rooted in more humble, purely text-based user interfaces, today’s options have evolved into complex software packages with graphical interfaces, comprising an elegant go-between for hardware and software applications. Users, who have long since been equipped with a keyboard and mouse, are able to...

What are quotas?

Quotas – storage for web space and e-mail

Did you encounter the word 'quota' from your web space provider or as part of mail hosting and wonder what is it? When does this storage limit come into play? We show you when and why quotas are used and how to differentiate between the different types.

Finding the right CMS for small businesses

Content Management Systems for small businesses – finding the right software

Choosing the right CMS for your small to medium-sized business isn’t easy, but you certainly can’t complain about a lack of choices. But this diversity can quickly lead to a system that is far too complex for your requirements and leaves you at a disadvantage. In this guide, we’ll give you tips on what to consider when looking for the perfect content management software for your web presence.

Slack – modern, in-house communication

What is Slack – what can it be used for?

What is Slack? This program with its memorable name is used for internal company communication but what exactly can Slack do? And is it worth switching over to it? We outline some of Slack’s key features so you can decide for yourself whether the new Silicon Valley program might be something for you or your company.

User experience design: what developers should know

User experience design – for the perfect user experience

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get...

Premiere Pro alternatives | The best freeware

Premiere Pro alternatives: free video editing software

Adobe Premiere Pro is seen as the professional standard bearer when it comes to digital video editing. That being said, there are a surprising amount excellent alternatives to Premiere Pro out there, both for semi-professional and private use. Whether you need it for work, for social networks, or simply to have a bit of fun, here you can read about the best free video editors on offer.

SWOT analysis - How to create a positional analysis

What is a SWOT analysis?

A SWOT analysis links internal inquiries with environmental analyses. The comparisons of strengths and weaknesses of individual business areas as well as external chances and risks make it possible to position a company in the competitive environment. The goal of such an analysis is to identify potentials and threats. The results of the SWOT analysis are presented in the form of a matrix and...

The filter bubble: how it influences us

The age of the filter bubble – a small world in a large network

Shout out to diversity of opinions! But: how much do you really consider other people’s opinions? If you want to be informed as comprehensively and impartially as possible, it is important to think outside the box. In connection with the term 'filter bubble', the algorithms of Google, Facebook, and other online services have, however, been criticised for some time. The accusation: they create...


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