Tools

Interactive content: unique content leads to success

Interactive content: basics, tips, and tools

Successful websites are increasingly characterised by excellent content marketing. Because it is important for website operators to provide their users with the best possible information, usability, and entertainment, they want to stand out from the competition. In particular, interactive content plays an important role: if the visitor can interact with it, this will increase their length of stay....

Amazon keyword tools for better e-commerce rankings

Amazon keyword tools: the best solutions for Amazon keyword research

If you want to improve the visibility of your products on Amazon, eBay, or your own online shop, keywords are important clues. If you know how users search for particular products online, then you can use this to your advantage and edit the titles, product descriptions, and so on, appropriately. Amazon keyword tools are helpful and play an increasingly important role – and not only for the biggest...

Testing-Tools: a guide to A/B testing programs

Testing-Tools: The best applications for A/B testing

Website optimisation is more than just SEO: throughout your efforts to optimise your own website for Google etc., you should not lose sight of the actual person who is visiting the site. Factors such as usability, design, and content are critical when it comes to achieving the desired conversions. Anyone who does not want to be restricted to a single version from the beginning can use A/B testing...

Measuring success with Twitter analytics

Twitter Analytics: Twitter for businesses – Part 2

Using Twitter for social media marketing can be very time consuming. To further a company’s ability on Twitter, a business can draw on tools for support. Whether for the publishing of tweets, editorial planning, overall timing, or growing a following, there is a helpful tool for every aspect of Twitter. But an all-around analysis of a Twitter account can also assist your marketing approach. For...

ExpressionEngine – the flexible CMS

ExpressionEngine – a CMS designed for designers

ExpressionEngine from EllisLab markets itself as ‘the most powerful and flexible content management system’. Are they right? Brands like Nike, Apple, and the BBC seem to think so. In this CMS review, we’ll take a look at ExpressionEngine’s features, extensions, SEO, pricing, and more, to help you decide if this fee-based content management system is right for you.

How does tag management work?

Tag management: basics & systems

What’s important here is: data, data, data. Big data is no longer a buzzword and web analysis has become one of the most important disciplines in the context of marketing. After all, you can’t optimise your website and increase your conversion rate if you don’t understand the user by closely tracking their activities. A basic requirement of web analysis is to collect user information using...

Nagios – an overview of all network processes

Nagios: the standard server for monitoring IT infrastructure

IT departments are not to be envied: all devices, servers, databases, etc., must not only be integrated into the network, but also work at any time. In order to prevent any problems that might arise in advance, Nagios is the monitoring tool you need in your standard IT repertoire. What makes the open source solution so special and what are the alternatives?

iptables tutorial –  rule sets for creating data packets

iptables tutorial: how to configure the filter tables of Linux kernels

Since the first version, Linux kernel has been implementing packet filter modules, with which filter tables can be created. However, additional programs such as iptables are required to configure the rule set. In our tutorial, we present the free software for the Linux kernel 2.4 and 2.6 and give you a little insight into how it all works.

htop – the task manager for Linux, Mac OS X and BSD

Manage simple system processes with htop

Process managers can give experienced computer users and administrators an accurate overview of which programs and services are taking up the system’s capacity. Classic command-line tools are confusing, and can only be controlled with complicated commands. For Unix-like systems, such as Ubuntu, the task manager htop, with its text interface, is a first-class alternative. It can help inexperienced...

Log file analysis with open source tool, GoAccess

How log file analysis works with GoAccess

The log files of web servers and cloud services reveal a lot about the users that access them. They contain information about which browser or operating system is being used, which search terms have been entered and how many different pages a user has accessed, for example. Since manually analysing these extensive text files is nigh on impossible, you can use log file analysis programs such as...


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