Usability

What are Dark Patterns?

Dark Patterns in UX design – deception and deceit!

Dark Patterns are all over the internet – on shopping sites, email platforms, download portals, search engines, social networks, and so on. But their goal is always the same: to coerce visitors into buying a particular product or click on a link. If you want to find out more about Dark Patterns and how they manipulate the user experience (UX), continue reading.

Extended reality

Extended reality: what is XR?

The umbrella term “extended reality” includes all forms of immersive technologies that combine real and virtual environments. While augmented reality is already used by many mobile apps, virtual reality and mixed reality are not quite as prevalent due to their higher costs and greater technical requirements. In this article, we compare the different forms of XR.

Human-centred design

Human-centred design: User-friendly products that actually solve problems

Users of digital services are impatient and demanding. If they don’t find what they’re looking for, they will abandon a website. If an app is hard to navigate or is not user-friendly, people will uninstall it. Human-centred design is intended to prevent this. Companies that put themselves in potential users’ shoes during the product development process can minimise economic risk and boost the...

House of quality (HOQ)

HOQ - House of quality

What is the house of quality (HOQ)? When you develop products, you have to meet customer needs, but not at the expense of fulfilling technical requirements. The house of quality, a diagram of tables and graphs, is a perfect tool for considering customer desires and technical feasibility when you are developing a new product.

Genesis Framework: The road to performance themes

Genesis Framework: The performance-oriented basis for WordPress themes

Maybe you have already heard of the WordPress framework Genesis, since the basic theme offered by the American web service StudioPress is one of the most sought-after solutions in terms of template design. The Genesis child themes are also impressive. You can refer to this guide to examine the popularity of this product and the costs associated with its use.

Second screen for online advertising

Second screen: when one just isn’t enough anymore

For many users, one screen is simply not enough. Dubbed by marketers as second screen, this phenomenon describes the new usage patterns of the smartphone generation. What’s meant here is the simultaneous usage of multiple devices. Both television broadcasters as well as advertisers seek to use this channel to their advantage as a means of winning over potential customers. Find out how the wall...

Jailbreak (iOS)

Jailbreak: What is involved in advanced user access to iOS devices?

When Apple released the first iPhone in 2007, the iPhone Dev Team group published the first jailbreak for the phone’s operating system iOS in the same year. Through the years, similar workarounds have been released for various follow-up models and other Apple devices to access the blocked administrator rights. What exactly does this involve? What are the advantages and disadvantages of an iPhone...

Breadcrumb navigation: Explanations and Examples

Breadcrumb navigation: What are the advantages?

Breadcrumb navigation helps visitors on your site to better navigate its structure, using selected filters or parent categories. It makes it easier for users to go back one or more steps. In this article, we explain what breadcrumb navigation is, why it is important for a good user experience, and how to implement breadcrumbs ideally in your website.

User experience design: what developers should know

User experience design – for the perfect user experience

User experience design is becoming more and more important among web designers and software developers: a good user experience (UX) is now the goal as well as the standard for serious websites and software. But what exactly is UX design? It is often difficult to define due to the many related terms, such as user interface (UI). Read everything you need to know about user experience design and get...

Website navigation

Good website navigation: How to increase web usability

Want to make your website more attractive for customers? With a well thought out website navigation structure and a few basic optimisations, you can win plus points not just with users, but also with search engines. A good overview, an appealing design, and useful content will all go a long way towards making your website the first port of call for your target group. Here you can find out how this...


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